Marketing Plan - articles & tools for success
An effective marketing plan is vitally important to any business. Below
you will find articles that will teach you about market research,
techniques, low-cost marketing, and many other principles that are sure to
help you dream big.
Marketing
Yourself & Your Business 
Category: Expert Talk > Sales & Marketing
In this article I describe the seven steps I recommend you take to
develop an effective marketing plan that will enable you to successfully
grow your business, keep the customers you have and win new ones.
Marketing
Techniques That Assist In Growing Your Business
Category: Expert Talk > Sales & Marketing
How can a marketing consultant charge $3,000 an hour and get away with
it? Simply because marketing is the area of your business where you have
the most leverage.
How
To Do Market Research
Category: Expert Talk > Sales & Marketing
When comedians try out new material, they don’t ask their audiences
what kind of jokes they want to hear. They try the material and, depending
on the response, either dump it, fine-tune it, or leave it as is. The same
principles hold true for market research. Whether you’re addressing one
person or a large focus group, you present your concepts in the best
possible light and then judge the response.
Tips
For Running A Successful Direct Mail Campaign
Category: Expert Talk > Sales & Marketing
Direct mail is traditionally all the promotional material received through
letterboxes plus the newer form of email marketing. It can be an effective
method for establishing and building relationships and gaining new
business - but you need to be realistic about results. Most direct mail
has a response rate of less than 1%, but that 1% may be well worth your
effort. Include these tips in your plan.
6
Ways To Improve Your Bottom-Line With Low-Cost Marketing
Category: Expert Talk > Sales & Marketing
It’s a myth that Marketing needs to be overly expensive or needs to take
up a lot of time or resources in your business to achieve real measurable
results and add to your bottom line.
So
‘Word-Of-Mouth’ Is Critical After All
Category: Expert Talk > Sales & Marketing
Well, at long last, it’s official. You might think it’s obvious. But
now, consumers themselves have spoken. ‘Word-of-mouth’ is more
effective than any other channel. Add this to your plan..
Knowledge
Based Brand Marketing
Category: Expert Talk > Sales & Marketing
Client and target market research is one of the most important steps in
brand development.
How
To Develop An Exporting Plan
Category: Expert Talk > International Business
Before you rush into an export market, spend some time searching for
one that represents the best opportunity for your company. You want a
market that represents the least risk and the greatest long-term reward.
This article outlines criteria to use when determining an export plan.
Why
Plan?
Category: Expert Talk > International Business
Business planning is not a technique - it is a complete way of running
an organisation. It is a system that needs to be implemented, maintained
and continuously improved.
Other helpful sales and marketing articles for developing your plan:
Brand
Momentum: Speed Can Kill
Category: Expert Talk > Sales & Marketing
Marketers and brand managers are responsible for building brands. Their
success is often measured by an ability to develop forward motion or ‘momentum’
for the brand. Momentum can help deliver high brand awareness scores among
target customers. It can also bring about positive publicity which
supports paid efforts. Yet, few brand managers are trained to
understand the behaviour or physics of momentum. There is a wide-spread
belief that forward momentum is always a positive and desirable state.
There is also a belief that once the brand is in motion, it will stay in
motion. Neither point is true. Momentum is a force. And as a force, it
will yield competitive advantage if it is managed. If it is not managed,
it will inevitably lead to brand dilution.
The
Fast Way To Foreign Markets
Category: Case Studies > International Business
A courier company has adapted its franchise system, enabling it to
quickly and cost-effectively expand into foreign markets.
Developing
A Unique Selling Proposition
Category: Expert Talk > Sales & Marketing
The concept of a Unique Selling Proposition (USP) is obviously not new.
But it is one that has stood the test of time and all organisations need
to grapple with it.
Farewell
My Monopoly
Category: Case Studies > Sales & Marketing
Paddy Gillooly thought he was on easy street when he bought a monopoly
tourism business. Then, along came competition.
From
Wholesale To Retail - The Clayton's Way
Category: Case Studies > Strategic & Business Planning
Clayton’s Kitchens made and wholesaled a product that retailers
loved, so they have decided to start retailing too.
The
6 Vital Functions Of Sales Management
Category: Expert Talk > Sales & Marketing
The skills that made you successful in sales are NOT the same
skills that will guarantee you success in sales management.
Incentives
... And Other Impediments To Sales Success
Category: Expert Talk > Sales & Marketing
If you wanted me to ride a motorbike and I did too, but I had no idea how
to ride one, would you organise training for me or an incentive?
Articles: Marketing Plan, Marketing Planning, Plan |
