Marketing Plan
Free Business Articles, Case Studies & Tools For Success
An effective marketing plan is vitally important to any business. Below
you will find articles that will teach you about market research,
techniques, low-cost marketing, and many other principles that are sure to
help you dream big.
In a cluttered market, with lots of competition, there are 12 "must haves" in your marketing plan.
Expert Talk > Marketing > Writing A Marketing Plan
The trouble with simply "doing" without a plan in place, is that you can get stuck moving forward without a plan - and subsequently, without direction. And that's just not advisable under ANY circumstance!
Expert Talk > Marketing > Writing A Marketing Plan
Strategy is where business begins. Developing a strategy involves drawing on your knowledge, practical experience and creative thinking to create an action plan for business success.
Expert Talk > Marketing > Writing A Marketing Plan
If you want your business to gather pace rather than dust, it's vital that any marketing plan you write is effective and easily implemented. Sounds like a no brainer, but the majority of plans - all written with the best intentions of course - end up wallowing in the bottom of filing cabinets or being used a year later as scrap paper.
Expert Talk > Marketing > Writing A Marketing Plan
It’s a myth that Marketing needs to be overly expensive or needs to take up a lot of time or resources in your business to achieve real measurable results and add to your bottom line.
Expert Talk > Marketing > Writing A Marketing Plan
Although online marketing is increasing in popularity for small businesses, offline marketing is not dead - far from it.
Expert Talk > Marketing > Writing A Marketing Plan
When times are tough, how do you reduce your marketing and communications spend but retain, or even grow, reach and effectiveness?
Expert Talk > Marketing > Creating Competitive Advantage
Market segmentation is the process of dividing mass markets into groups of consumers that exhibit common or homogenous buying behaviours.
Expert Talk > Marketing > Knowing The Customer
How do you get the most out of your marketing spend? There’s no point in spending the money on marketing activities unless you have the ability to measure the results.
Expert Talk > Marketing > Marketing Fundamentals
These questions are designed to focus your marketing activities and identify where your priorities are. If you can answer them, you're doing well. If not, you know instantly where to focus some more strategic marketing attention.
Expert Talk > Marketing > Marketing Fundamentals
In this article I describe the seven steps I recommend you take to
develop an effective marketing plan that will enable you to successfully
grow your business, keep the customers you have and win new ones.
Expert Talk > Marketing > Writing A Marketing Plan
How can a marketing consultant charge $3,000 an hour and get away with
it? Simply because marketing is the area of your business where you have
the most leverage.
Expert Talk > Marketing > Marketing Fundamentals
When comedians try out new material, they don’t ask their audiences
what kind of jokes they want to hear. They try the material and, depending
on the response, either dump it, fine-tune it, or leave it as is. The same
principles hold true for market research. Whether you’re addressing one
person or a large focus group, you present your concepts in the best
possible light and then judge the response.
Expert Talk > Marketing > Knowing The Customer
Client and target market research is one of the most important steps in
brand development.
Expert Talk > Marketing > Building & Managing A Brand
Other helpful marketing tools for developing your plan:
We all need to focus on three key pillars for success: marketing our businesses to build clients and income; management practices and procedures to establish the framework for our business as it grows; and mentoring support to keep us on the right track, and provide different levels of support as our business grows.
Expert Talk > Marketing > Building & Managing A Brand
Brand is what differentiates your company from your competitors. Taking an outside-in view of your company will drive initiatives that create greater market share and build customer loyalty. So how do you conduct a brand audit?
Expert Talk > Marketing > Building & Managing A Brand
Identifying your competitive advantage - the one thing you do better than anyone else - is actually harder than it sounds.
Expert Talk > Marketing > Creating Competitive Advantage
Often we think anyone with money is our ideal customer. It's only when you delve further that you'll find your real match. And if you want to reduce your marketing costs and increase your income, it's vital to know who your ideal customer is.
Expert Talk > Marketing > Knowing The Customer
There have been countless examples through the years that have proved that if you do direct marketing right, it can create fantastic value for your organisation. This Learning Module takes you through many of the fundamentals and gives an overview of how you can promote your business effectively with professional direct marketing.
e-Learning > Learning Modules
To develop a successful direct-mail campaign, you now need serious smarts and meticulous planning more than ever. Use these tips and your next direct-mail campaign is sure to bring sales.
Expert Talk > Marketing > Engaging In Direct Marketing
Direct mail is traditionally all the promotional material received through
letterboxes plus the newer form of email marketing. It can be an effective
method for establishing and building relationships and gaining new
business - but you need to be realistic about results. Most direct mail
has a response rate of less than 1%, but that 1% may be well worth your
effort. Include these tips in your plan.
Expert Talk > Marketing > Engaging In Direct Marketing
Marketers and brand managers are responsible for building brands. Their
success is often measured by an ability to develop forward motion or ‘momentum’
for the brand. Momentum can help deliver high brand awareness scores among
target customers. It can also bring about positive publicity which
supports paid efforts. Yet, few brand managers are trained to
understand the behaviour or physics of momentum. There is a wide-spread
belief that forward momentum is always a positive and desirable state.
There is also a belief that once the brand is in motion, it will stay in
motion. Neither point is true. Momentum is a force. And as a force, it
will yield competitive advantage if it is managed. If it is not managed,
it will inevitably lead to brand dilution.
Expert Talk > Marketing > Building & Managing A Brand
The concept of a Unique Selling Proposition (USP) is obviously not new.
But it is one that has stood the test of time and all organisations need
to grapple with it.
Expert Talk > Sales > Delivering Value
At the beginning of the day it's all about possibilities. At the end of the day, it's all about performance. Most companies consider the possibilities, but only winners turn possibilities into performance. Cut through the clutter using this simple framework for strategic planning.
Expert Talk > Sales > Delivering Value
Clayton’s Kitchens made and wholesaled a product that retailers
loved, so they have decided to start retailing too.
Case Studies > Strategic & Business Planning
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It is vital that any marketing plan you write is effective and easily implemented. Discover the key elements of writing a useful marketing plan and creating strategies.
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