Follow Us:FacebookTwitterLinkedInBlogNewsletterJoin Now

Sales & Marketing Case Studies

Business case studies for success to effectively manage your brand, improve customer service and loyalty, customer relationship management skills, successfully market your business and its products or services, direct marketing tips and creating your competitive advantage.
Total 48 articles in this section.
Pages: [1] . 2 . 3 . 4 . 5 Next >

Floor Plan For Success

Free to View

An NT tile retailer has increased its in-store sales conversion rate from about 30% to about 70% by changing the way tiles are sold.

It's Not Easy Being Green

Free to View
Tuesday 27 April 2010

Green shopping bags are helping to replace some of the 500 billion plastic bags used worldwide annually. But what happens to the old green bags? One eco bag company is trying to change the lifecycle of its products.

Muck Up, Fix Up

Free to View
Monday 18 January 2010

Buying an established business out of receivership seemed like a bargain for a creative husband and wife team. If only things were that easy...

Making A Hard Sell Easy

Free to View
Monday 9 November 2009

An innovative e-learning company was going down the drain until it realised that its sales pitch had to educate potential clients about the product — and sell them as it taught.

Baby Steps To Market

Free to View
Monday 27 July 2009

Sometimes it takes more than just a great product to succeed. It needs to fit with the spirit of the times to win hearts and minds - and sales.

Success Modules

Free to View
Wednesday 17 June 2009

If there's a recession on, these Victorian builders don't know about it. They have stopped advertising and expect revenue to almost double over the next two years. What's the secret?

Recession-Proofing The Cellar

Free to View
Friday 20 March 2009

A company that provides services to wine connoisseurs should be worried by the world recession right? Wrong. The owners of this business are looking to thrive on good service.

Good Times Food

Free to View
Monday 6 October 2008

Spotting a niche food market and filling it internationally with marketable brands has required tenacity, persistence and a passion for food from a Melbourne-based manufacturer.

Hive Jive

Free to View
Monday 15 September 2008

Kill your brand integrity or lose your business? A regional honey producer with a national business faced this awful choice - and emerged stronger as a result.

Chinese Lessons

Free to View
Monday 25 August 2008

One entrepreneur started out with a $49 USB stick and a seat at an internet cafe. But by using her teaching skills and knowledge of China, she has created a thriving new business.

What are top CEOs thinking about? Read the latest top issues & tips.