Good Times Food 
Spotting a niche food market and filling it internationally with marketable brands has required tenacity, persistence and a passion for food from a Melbourne-based manufacturer.
Hive Jive
Kill your brand integrity or lose your business? A regional honey producer with a national business faced this awful choice - and emerged stronger as a result.
Chinese Lessons
One entrepreneur started out with a $49 USB stick and a seat at an internet cafe. But by using her teaching skills and knowledge of China, she has created a thriving new business.
Game On
A sales rep who started his own importing business in the family garage has built sales by 4,233% in seven years - thanks to some hard business lessons, a loving family and a devilish desire to beat the big players.
Making A Big Splash
Launching a product with no market and no brand name behind it took some creative marketing by one passionate Melbourne entrepreneur.
Fun And Games
Running one of the world's leading comedy festivals is no laughing matter when the competition for spectator dollars is so intense.
Pure Magic
A cosmetics company that was started at home in 1997 has made it into its sector's middle league, thanks to smart cost control and marketing.
Local Heroes
A private psychiatric hospital in Sydney was achieving excellent results with its clients - but its advertising campaign was not reaching the right audience.
Liquid Gold
By using creative marketing, a Queensland adult cordial maker has gone from a market stall in Brisbane to national and international distribution.
Brand Faithful
One of Australia’s oldest brand custodians reveals some of the secrets behind creating and sustaining brand loyalty.
Bread And Butter Business
The only thing one textile maker knew about bread seven years ago was that he liked the taste. Now, he is co-owner of a thriving bakery franchise operation.
Mine Your Niche
Jeff Patchell has created his own publishing house by supplying tradespeople with news and views. But journalism is not his main task, networking is.
Prescription For Success
Success is a measured process. It’s about attitude not aptitude. Just ask Aaron Sangalli, joint owner and manager of the Warnbro Fair Chemist, in the outer southern reaches of the Perth metropolitan area. He is proud of being the 2004 Pfizer Quality Care Pharmacy of the Year.
Cup Of Quality
A coffee shop franchisor found a new profit centre when it solved a quality control problem among its coffee bean suppliers.
Swimming With The Tide
Still in the swim. A Western Australian pool sales and installation company endeavours to maintain a continuous growth rate of 15% per annum. Profits are reinvested into the company which operates in a very capital intensive industry.
Pleasures Of The Paper Trail
By insisting that clients physically sign off on jobs before they go to press, a printer catches more errors and minimises disputes.
Sky-High Service
In the mature, fiercely competitive corporate travel market, ‘Loyalty Moments’ and superior service make all the difference.
The Lose-Win Situation
A market-entry flop in Australia in the early 1990s prompted a Sydney software company to try again elsewhere. Now it has a thriving business in Malaysia.
King Customer And The Seven 'P's
When Barbeques Galore tried to expand into camping gear, its staff and customers lost brand focus. Now, it is working hard to grow its core business - in the backyard.
The Risky Business Of Success
No customers, no brand recognition and floods have not stopped the successful development of an insurance brand aimed at small businesses.
Customer Comfort Zone
Australia’s import bill has been cut and a successful new business created – thanks to a car fabric designer who thought there was a better way to service customers.
Three Strikes - And You’re In
Many businesses – and people – are ashamed of their mistakes. Don’t be: one Sydney consultancy has learnt its best business lessons by initially getting it wrong.
The Main Event
A corporate event can be a great way to attract attention, but make sure it is relevant, within budget and legal, says a professional event organiser.
Start With The Database
Get the database right and the staff onside – or marketing campaigns are a waste of time, says an information technology marketing specialist.
The Sources Of All Good
A Sydney-based design company uses all the information sources it can find – including suppliers and clients – to make its designs better.
One Service Fits All
A Sydney-based audio-visual systems company has rapidly expanded by a simple method – offer customers all the service they want and need.
Small Fish Need A Niche In A Big Pond
Big retail chains are a competitve menace for the single store owner. Len Wallis Audio is fighting back by sticking to its market - and providing superior service.
The Jelly Mouse That Roared
A small Melbourne lolly maker has beaten international confectioners by researching what consumers wanted – and giving it to them.
Give Me Sales Before Creativity
Advertising agencies should concentrate on selling their clients’ product first; having beautiful creative is a secondary issue.
Farewell My Monopoly
Paddy Gillooly thought he was on easy street when he bought a monopoly tourism business. Then, along came competition.
Small, Focused, Aggressive - And Competitive
Keeping a very tight focus on one niche market in specific countries has allowed a New Zealand company to beat much larger competitors.
Sales Success Begins At Home
'Surgeon sell thyself' could be the motto of this award-winning laser eye-surgery business.
When The Going Gets Tough
A would-be manufacturer shares the hard lessons he learned when a good idea went bad in the early 1980s.
From Wholesale To Retail - The Clayton's Way
Clayton’s Kitchens made and wholesaled a product that retailers loved, so they have decided to start retailing too.
Make Customers The Key To A Huge Success
Tom O’Toole’s wildly successful bakery has three simple principles – all focused on customers.
The Cashflow Is Connected To The Knee Bone
Orthopaedic products maker Bill Lemon believes in four things: product quality, service, people management, and most of all cashflow
The Cold, Dark, Dirty Water Advantage
Selling Albury against coastal Queensland as a place to train off-shore divers sounds ridiculous. But Des Walters does it - and has clients from as far away as Singapore and Ireland.
How To Turn A One-Job Proposal Into 250 Projects
Sydney building company Interach offered to help global coffee-shop chain Starbucks with its new Australian office - it got work on another 250 Starbucks outlets as well.
Award-Winning Lessons On Customer Service
When Tony Cassar bought Victory Blinds and Curtains, the company was in deep trouble. Now it is an award winner.
Passion Pays - With Discipline And Focus
Tony Miller has turned his passion into a successful business by doing just one thing for customers - and doing it very well.
Quality-Control Crash Avoidance In The Fast Lane
Growing fast wasn't Sydney retailer Clair Jennifer's problem. Her real issues were quality control and staying customer-focused.
Make Sure Your Product Is On Sale, Not In The Store Room
Getting retail shelf space is not enough. Excellent sales figures start with well-labeled consignment boxes and end with well-educated staff.