Are You Paying Attention?
Attention is the new currency. More than ever, customers crave attention and are prepared to pay for it.
The Nine Keys To Managing Client Expectations
Mismanaged client expectations can be unpleasant, costly and damaging to your reputation. So how do you stop them biting you on the backside?
Relationship Selling: So What Is A Relationship?
It seems that anywhere you turn there is a conversation, blog, discussion or new book on Relationship Selling. You may also be seeing and hearing the banter: What is this relationship? Can it be described or is it just another catch phrase to sell product and talk smart?
7 Print Newsletter Design Tips To Get Your Client Newsletter Opened And Read Every Time
You spend a considerable amount of time and money producing your monthly client print newsletter. Having it tossed in the trash along with the ‘B’ pile (junk) mail is the last thing you want.
6 Reasons Why You Should Not JUST Send An Email Newsletter
Six ways print newsletters beat email newsletters - and why they need to be part of your marketing mix.
A Quick Guide To Effective Client Interviews
It would be unusual to have a project in which interviews weren't necessary. There may be formal interviews, in which you are trying to gather the sentiments of the top team, or informal interviews, in which you're chatting with someone in their office about their experience with a particular type of customer complaint. In either case, it helps to have a format and structure to accomplish several objectives.
Is Your Client Newsletter Boring Your Customers To Death?
The typical client newsletter is one of the most mind-numbing, agonisingly boring pieces of mail ever sent to consumers. If you're making this newsletter marketing mistake, don't worry. It's not your fault. No one ever taught you how to market your newsletter, until now ...
Tips For Effective Email Communication
Effective communication is the key to success in anything you do. Because an email can easily be misconstrued as to its meaning and tone, it is important to take the time to construct it so that a clear, friendly message is sent.
Seven Secret Physical Success Signals
What's the secret to making that perfect first impression? Ensure your presentations go off with a bang - instead of a whimper - with these seven secret signals to physical success.
Is Your Newsletter Newsworthy?
A newsletter is called a ‘news' letter for a reason. It should contain news. It should surprise, delight, shock. But so many companies and so many newsletters seem to be seriously news challenged.
Survey Writing: Measuring Customer Satisfaction
Measuring customer satisfaction is a great way to focus your business development on the areas that will really make a difference to your customers. So how do you go about writing a survey to do this?
Customer Feedback Surveys: What's The Point?
To get the most meaningful results from your customer feedback surveys, it is important to ask the right questions.
Building Rapport With Your Clients
In the article '11 Top Tips for Putting Communication to Work' I dealt with communication within our own businesses and organisations. This time I'll look at how we relate to our clients. Because of course, without the goodwill of our clients, we don't have a business.
Survey Writing: Is Your Survey Easy To Answer?
When writing your customer survey, the wording of response options should be carefully considered. Surveys should be easy to answer, not a chore and good answer options increase your response rate.
Email Writing - Tips On How To Get Yours Read And Acted Upon
Most of us weigh up our email messages quickly and delete those we consider 'junk'. We tend to scan rather than read the remainder and concentrate on emails that help us in getting something done. The rest are deleted. Below are some tips to ensure that the emails you send are always read and acted upon in the manner that you intended.
Killer Customer Surveys
Customer surveys are a fabulous way to do research on a highly specified portion of the market and a way to improve your future service to customers and clients. Following are some of the questions and details I highly recommend you consider including on your next survey.
Do Your Surveys Say What You Mean?
In "Ten steps to great survey design", we referred to the phrasing aspects of your survey. Accurate phrasing gives accurate responses you can rely on to improve your knowledge of your customers. Here are a few key aspects to check survey phraseology.
Using Effective e-Marketing To Build Sales
Good email newsletters can be a very valuable way of building and maintaining communications with your customers. Bad email newsletters can be a turn-off. This article outlines the basic rules to follow to make your email newsletters an effective communication tool.
Ten Steps To Great Survey Design
If you're to understand why your customers keep coming back, you need to ask them!
Delivering Better Customer Service Via E-Mail - Nine Quick Tips
More than ever before, we are, and will, be using e-mail to communicate with customers, co-workers and others.
The Voice Of Customer Service
Customer relationship management tools abound, yet let's hear it for old technology. Your voice is the most multifaceted customer service tool in your toolkit.
Being Effective On The Phone
Don’t be lazy on the phone. Next time you make a phone call or answer the phone, listen to yourself. Are you reflecting your brand?
Advertising: Sure-Fire Tips For Success
When you advertise your business, are you confident that your advertising copy is eliciting the required response from the audience you are targeting?
Is The 'Silent Thief Of Confusion' Stealing Your Profits?
Is your business losing money for the simple and avoidable reason that you don’t communicate effectively? Most businesses are not aware that poorly worded communication increases costs, lowers productivity and confuses customers. Precise communication costs less to produce and manage than repetitive, poorly worded communication.
Letters Can Have The Impact You Want
In terms of the total volume of jobs, more than anything else, I am asked to write letters. It probably means that lots of marketers and managers realise the value of a crisp, clear communication that motivates people to act. Be it email, fax, SMS or mail, the communication has to be weighted just right.
Communication Tips - Breaking Through The Clutter
Ensure your written communications don't let you down.
What I Meant To Say
Guilty, as charged ... Most people, upon reflection, will identify with the scenario of not wanting to give a commitment and to uttering the phrase “I’ll get back to you”.
Cut Out The Bad Language
Watch your language!