Marketing In A Recession
As the jaws of the recession tighten on businesses, it seems, as is often the case, that marketing budgets are amongst the first to be slashed. But is this the right approach? While reducing marketing spend might improve your figures in the short term, the long term consequences can be disastrous.
Building Business Acumen That Adds Value
Organisational business acumen is maintaining a focus on business opportunity, by building the capability and motivation of staff, to meet client's needs and maximise investor return.
Leveraging The Strength Of Your Business Relationships
Do you know how to leverage personal assets and the assets of your company to "competitor proof" your customer relationships? To build enduring connections with customers requires two distinct skills, focused on two distinct relationships.
Asking For Written Testimonials
Make it standard practice to ask clients and contacts for testimonials and you'll build your credibility and your business.
Get On Target To Maximise Your Marketing In A Downturn
Businesses get their best results when they target their prospects with forethought and empathy. This is an especially important discipline to engage in when selling in a down market, because resources are tighter than ever and your time is finite.
Boost Sales - By Obtaining Testimonials From Customers
What your customers have to say about you is vitally important in harnessing the power of word-of-mouth sales.
Strengthen Business Sales In A Tough Market
How to maintain good sales in these challenging times? Businesses and customers are pulling in their spending, and getting existing - much less new - sales, is getting more challenging. But different thinking and solutions can open doors and lock out competitors.
How To Raise Your Profile Using A Case Study
A well constructed case study has all the elements necessary to get your marketing message across and establish the trust needed to build good business relationships. Here's how to create a case study to help you win business and raise your profile.
Harness The Amazing Power Of Testimonials
Testimonials allow prospects to discover the real-world benefits of using your product or service from your customers. Few sales tactics are more compelling or persuasive.
Gravitational Marketing
Attraction comes from one thing ... ACTION! The big problem for most sales professionals, business owners and entrepreneurs is they don’t know what actions to take. Time is in limited quantity and you can’t do everything, right?
What's Your Competitive Edge?
How many of us have been in business for a while and things have been going along smoothly, sales coming in, customers are happy. Then you notice that you are not winning the business you used to win.
Using Competition To Build A Better Business
In his book The Art of War, Chinese philosopher Sun Tzu warned: "If you know yourself but not your enemy, for every victory gained you will also suffer a defeat". "Know your enemy" is a good adage for business owners to adopt.
Differentiating In The 21st Century - Honesty Will Always Prevail!
The message in this article is all about being straight! It's about improving the impact of your marketing by coming from a place of honesty, authenticity and integrity.
Beating Your Competition
How to easily and cheaply win the hearts and wallets of your competitors clients.
Guerilla Marketing
There are some subtle, low-cost and very effective ways to make sure you get noticed.
Increasing Marketing Effectiveness On Fewer Dollars
When times are tough, how do you reduce your marketing and communications spend but retain, or even grow, reach and effectiveness?
Experts Don't Need Business Cards
When you're looking to attract new business - whether it's from new prospects or from existing clients - how do you stand out from the crowd?
Why Should Customers Come To You?
How to differentiate your business and thrive against your competition.
Super Sleuths: Using Trade Shows To Investigate Your Competition
Your company is in a precarious position. The marketplace is changing daily. New companies enter the industry. Your competitors are constantly unveiling new products, new services, and/or new marketing strategies. How do you keep up with — or even better, how do you anticipate — these changes?
How To Win A Price War
Over the last 15 years, I've worked through a series of price wars in the telecommunications and financial services sectors in both the Northern and Southern hemispheres. I’ve seen people navigate price wars brilliantly and have witnessed the ugly aftermath when they don’t. Over these years I've learned a thing or two about price wars and survived to tell the tale.
You Can Use The Comments Your Customers Provide
“If you include a testimonial in your copy, you make it more credible” said David Ogilvy more than 20-years ago. The master was right then. And he is right today. Testimonials can be immensely powerful.
Standing Out From The Crowd
Inevitably, entrepreneurs compete for business alongside others offering the same or similar services. Some sectors of business are very crowded making it difficult to make inroads, particularly for those establishing a new business. So, what can we do to create some stand-out? How do we get noticed when surrounded by competitors?
Customer Relationships As A Competitive Advantage
Finding and creating a sustainable competitive advantage is the holy grail of every organisation. We all ask "How can we make ourselves so different from our competitors that they simply can't compete - now or in the future?"
Clients For Life - The Price Of Global Competition
Once upon a time, we had all the space that we needed. We had a secure client base that was exposed to limited competition. We had tariffs and other protectionist mechanisms that allowed us to operate in a fairly 'risk-free' environment. Once upon a time, that is.