Getting Your Message Through
Smart marketers and advertisers the world over know one thing to be sure: Gen Y represent a financial goldmine.
How To Identify The Perfect Customer For Your Business
The old adage 'the customer is always right' does not ring true, but unfortunately most of us don't know who the right customers are for our business. We take on board anyone who has a heart beat, without ever identifying the right customer profile for our business. Here's how to identify those customers, and how to attract more of them.
How To Find Your Ideal Customer
Often we think anyone with money is our ideal customer. It's only when you delve further that you'll find your real match. And if you want to reduce your marketing costs and increase your income, it's vital to know who your ideal customer is.
Generational Sales: The Question Is Y
Common statements and truisms related to selling to Generation Y and insights into reaching this notoriously hard-to-reach market segment.
Doing Research On Marketing
To be effective with your marketing efforts, you need to research!
Generational Market Segmentation
Market segmentation is the process of dividing mass markets into groups of consumers that exhibit common or homogenous buying behaviours.
Generational Marketing Messages - What Works Best Today
A comprehensive guide to marketing communications and messages for each generation.
Understanding Emotive Marketing
When comparing Generations Y and Z with previous generations, it is clear that how decisions are made, and how consumers are engaged, have indeed changed.
Questions For Your Customers
The focus of all marketing isn't your needs, but the needs of your customers. Therefore if you want to know how to best market your business, ask your existing customers. They have all the answers!
Knowing Our Customers
In knowing our customers, there are three results 'outside the walls' that deliver satisfaction to customers. Customers deserve and demand that we supply, service and satisfy them.
The Importance Of Ongoing Market Research
Market research is, in essence, intelligence gathering. However, it is not a one-off activity carried out only when a business is being set-up. Market research should be undertaken regularly over the life of a product, service or business.
To Sell More, Define Your Niche
You may think selling to the widest possible pool – trying to be all things to all people – is your best chance to succeed. Unfortunately, this approach is limiting your ability to make money and attract customers.
Persona Based Marketing
Powerful B2B marketing tools for connecting with prospects and customers.
Targeting Your B2B Lead Generation Efforts
When searching for prospects to buy your products or services, you want to find those companies who have a problem for which you have the solution.
Booming Sales Among The Boomers
Increasingly recognised, largely misunderstood. That has been the lot of the post war baby boomers since the 1960’s when their presence sparked the consumer era. Astute business and marketing teams are now fast appreciating the economic power of these grey nomads/post war baby boomers who control 76% of the nation’s disposable and discretionary wealth. That represents an immense capacity to earn, invest and spend, often in a discerning manner without the constraints of high debt levels.
An Oldie, But A Goodie
This article is not just about baby boomers in general. This article is actually about marketing to people who are over 55 — a huge segment. There are some three million of them. And many of you marketers out there are ignoring them, at your peril.
The Dumb Mistake Made By Smart Marketers
What’s the #1 factor that stops most marketers from having a greater impact on their company? What stops them from seriously influencing company profitability? A decade in sales and marketing has shown me one most common limiting factor. I see it everywhere!
Take It To The Extreme
Go on, take a risk! The creeping tendency towards compliance and conformity by senior management is financially prudent. It is contributing to less regulatory authority audits, more mass media endorsements and escalating share prices determined by a gratified investing public. That’s fine. However, those compliant businesses are not in lock—step with key segments of marketplace and populace.
Find The Gap For Your Marketing
Research and development is not reserved for the big guys, it's essential for small business and it need not be too difficult.
Understanding The Value Of Your Customers
More than anything else, marketers need to understand people.
Customer Insights
How to better understand your customers and the reasons why.
A Unique Marketing Strategy
The board of clients!
How To Do Market Research
When comedians try out new material, they don’t ask their audiences what kind of jokes they want to hear. They try the material and, depending on the response, either dump it, fine-tune it, or leave it as is. The same principles hold true for market research. Whether you’re addressing one person or a large focus group, you present your concepts in the best possible light and then judge the response.