A Universal Guide To Effective Direct Mail Campaigns
The following is a step-by-step guide to developing a direct mail marketing strategy using what you already know ... but this time, it's "battlefield style".
5 Steps To e-Newsletter Mastery
What is good email design? And how can you hone it to heighten the payoff of your email marketing investment over time?
How To Create Compelling Newsletter Campaigns
This article discusses the basic - and ever so easy - steps to create a compelling and professional looking newsletter that your customers will want to read.
Seven Principles Of Direct Marketing
These seven principles of direct marketing (DM) are the result of expansive and careful research. Use them to get the most out of your DM efforts.
How To Write Direct Mail That Will Get Results
Cover letters and emails help put into context, and make relevant, appointment requests from direct marketers and salespeople - if written properly.
Email Campaigns That 'Trigger' Success
Marketing effectiveness - and a great customer experience - is often a matter of timing. In the perfect world, we'd all communicate with customers at just the right moment. "Trigger" campaigns are one way of working towards this ideal.
Six Tips For A Successful Direct-Mail Campaign
To develop a successful direct-mail campaign, you now need serious smarts and meticulous planning more than ever. Use these tips and your next direct-mail campaign is sure to bring sales.
The Lost Art Of Letter Writing
A few years ago, all the marketing statistics leaned towards email as the most potent form of marketing. Now they are tending to head the other way. Email marketing is still strong, but we are seeing a resurgence of direct mail as a way of communicating (and selling).
Email Metrics: Truths You Need To Know
If you are doing email marketing, hopefully you are alert to the tricks associated with email metrics.
The Realities Of e-Mail Marketing
The real reason most of the e-mail messages filling in-boxes around the world don't get read, lies with the people who write them.
Getting Direct Marketing Fundamentals Right
What we are doing when direct marketing (DM), is presenting an offer with a strong message, to a selected audience, with the aim of attracting a response.
Taking The Direct Approach
If I were to spend this article talking only about Consecotaleophobia I'd probably lose your interest. After all, you're reading this article to help you be the best businessperson you can be... not to find a cure for your acute fear of chopsticks! Direct Marketing (DM) is a little like that. It's about thoroughly defining your target market, speaking to them appropriately and measuring their response.
How To Get A 50% DM Response Rate
Did you know that your clients and customers are getting hit with approximately 3,000 advertising messages a day! This barrage of advertising noise is making it increasingly difficult for prospective customers to hear what your business has to offer.
Taghuchi Testing: Double Your e-Newsletter Conversions
If you’re like most people you’d be happy to increase conversions a few percentage points on each e-newsletter.
B2B Direct Mail: Don’t Get Lost In The Details
It seems that we business-to-business marketers too often get caught up in the details of direct marketing, rather than concentrating on the things that are most important: the list, the offer and the results.
Email Worth A Second Look
You hear so much negative talk about promotional email. Among colleagues and between clients and suppliers, of course, email is fantastically convenient. We all know that. But as a promotional tool? That’s a different thing.
Bump Up Your Bottom Line With A Better Back End
If you spend anytime in direct marketing, you’re going to run into a little problem. Let’s say you have a promotion that pulls in new customers at a profit — or so you think. Then fast forward six months or a year later and you find yourself with heaps of customers who responded once, but never bought again. What happened?
Turn Your Ad Into A Direct Response Masterpiece
We allow ourselves a moment to gloat over our catchy slogan and funky graphics on our fabulous advertisement...until we realise that our quarry has probably forgotten who we are 5 seconds after seeing our advertising masterpiece.
All because they had no way of responding in a way that's convenient for them.
Making A Success Of Email Marketing
So what are the marketing keys that can make email either a positive or a negative?
Tips For Running A Successful Direct Mail Campaign
Direct mail is traditionally all the promotional material received through letterboxes plus the newer form of email marketing. It can be an effective method for establishing and building relationships and gaining new business - but you need to be realistic about results. Most direct mail has a response rate of less than 1%, but that 1% may be well worth your effort.
How To Improve Direct Marketing Response Rates
Getting a better response rate can dramatically effect your bottom line so let’s look at the fundamentals: the audience and the offer.
Direct Marketing B2B
7 tips on getting the right list in B2B direct marketing.
So What's The 'Direct' In Direct Marketing Really Mean?
Of the 625,000 people around Australia who are employed in direct marketing, it is easy to get the impression that many don't understand what it really is.
Is Your DM House In Order?
What does it mean to say, ‘we achieved a 5% response’ in a direct mail campaign?
Seven Tips For Email Marketing
With SPAM creating so much bad press for marketers, the way NOT to do email marketing has been made very obvious. But it is not a dead channel. Not yet anyway!
Taking A Direct Approach
In a tight situation, a radio ad can be on air within a few hours. That’s a benefit of the medium. Well, direct mail has lots of benefits but getting through production quickly, is not one of them. A major mail campaign can easily take a couple of months to prepare. It is very much a detail business. Little details in many cases. But if you don’t attend to every last detail, things can go horribly wrong.
How To Triple The Reponse Of Your Publication Advertising
Believe it or not, there is a tried and tested way to achieve this. It can be summed up in two words: insert advertising.
8 Useful Email Marketing Tips
Great helpful tips for your next email newsletter.