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Conflict Is Good

Wednesday 6 December, 2006

While unbridled anger and petty politics have no place in the boardroom or the office, conflict does. Controlled conflict that is, for it allows an exchange of different ideas and the addressing of competing interests.

Well, we all know that! But what if I told you that conflict not only allows the inevitable integration of ideas and interests, but also that it is a sign that things are very well indeed in your company?

Managing

Change is the driver of us all. Change occurs the moment we first awake in the morning with a shift in weather, the need for your spouse to use the car today instead of you or running out of toothpaste.

What do we do about change? We find a solution: we pull out our raincoat, we take the bus and we might pull toothpaste out of our travel kit. That is, we manage the change; for managing is finding a solution to the problems caused by change.

What do managers do?

In order to find solutions to problems caused by change, we have to go through two initial rituals. We have to make a decision and then we have to do things to implement that decision. That is all that managers have on their plate - all day long. The difficulty lies in the fact that these activities, most of the time, involve other people too.

A second observation we can make, is that a good decision does not necessarily make for good implementation, and good implementation does not always rest on good decision-making.

I am sure that you and your team have sat around the conference table to arrive at well thought-out decisions, only to find their subsequent implementation was not as expected. Perhaps the task was never accomplished or its implementation might have been disastrous.

That is because the drivers for each of the two rituals (deciding and doing) are different.

What are the drivers?

The limited space of this article allows the explanation of only one of these two ritual drivers. The quick answer to both is that the driver for deciding is PAVF and the driver for doing is OAK.

We will dwell on OAK since many people find successful implementation (doing) more elusive than successful decision-making.

PAVF, the driver for decision making in a nutshell

The letters represent four basic human characteristics, as first outlined by Hippocrates in 350 B.C.. We all have some of these, but we tend to be strong in one or two of them and weak in the others.

For example: 

P for Producer describes a very active person who can't sit still;

A for Analyzer refers to an extremely thorough person engrossed happily in detail;

V for Visionary is a person who likes to improve situations or things, a person who is full of ideas and is usually creative;

F for Friend relates to a people-oriented individual who is characterised by empathy and friendliness.

Since P, A, V and F respectively correspond to; what = P, how = A, why = V, and who = F, you might see that the complete PAVF combination is needed in decision-making, since all those questions must be answered in decisions.

An equal amount of all four is required to achieve balanced decisions. Hence PAVF becomes the driver of decision-making. Proper decisions (i.e. balanced decisions) fail to be made if all of PAVF are not present or are not adequately heard around the conference table.

Why things don't get done - Lack of OAK

Just as balanced decisions fail to result if all of PAVF are not represented, the doing or implementation doesn't get done if OAK is lacking. If you have OAK, the task will get done. If you do not have OAK, it will not get done.

The acronym OAK stands for Oomph, Authority and Knowledge. If you are about to implement any task you must have enough Oomph, enough Authority and enough Knowledge to cover the task.

Authority

To use Authority as our example, imagine that your grandmother wants you to buy a new living room couch for her. The authority she gives you is that you will have $500 to spend on a sofa. You visit your nearby furniture shop and find at least $800 will have to be spent. At $500 you do not have enough financial authority to do the job.

After a discussion with her, she agrees to raise your authority to $900. Now you have enough authority to do it with ease. That is, the authority exceeds the demands of the task and it can readily be implemented.

Oomph

A two-person delivery team brings the sofa to your grandmother's apartment a few days later. When they see that the apartment is on the sixth level of the old building and that there is a twisting staircase ahead of them, they protest. They estimate that the 100-kilogram object will not get over some of the railings without a third person. They don't have enough oomph to implement the delivery task.

Oomph has to be increased to match or exceed the demands of the task. You volunteer to help; now the load is distributed at about 33 kilos per person, still a tall order for six flights. Someone may strain a muscle or the couch may bash the walls during the ascent.

The janitor of the building seeing the dilemma, and being fond of your grandmother, offers his assistance. Now, at a load of 25 kilos (50 pounds) per person the oomph meets or exceeds the task. It can get done.

Knowledge

Because of the unusual twists and turns of the stairwell, its narrowing towards the end of the six flights creates an awkwardness. Neither you nor the delivery team knows how to navigate that last part. The knowledge is less than the task at hand.

Fortunately the janitor knows how to raise the couch at the appropriate times and when to drop it back; he has the knowledge that matches the task at hand. The task can get done.

Assembling OAK

Notice that each of Oomph, Authority and Knowledge must be in place ie., all of OAK must exceed the demands of the task or it will not get done. Whether the task is dealing with a couch or getting a new computer system installed in your office, you must define and assemble OAK for the task - OAK that matches or exceeds the task.

It is the task itself that defines the OAK, not some well-meaning problem-solving team. Such a team can easily lack the authority or the knowledge, etc.. If you have OAK you will successfully implement the task.

Conflict

When you bring the different parties together that make up OAK, you will find they have different interests that are often in conflict. In the above example, the delivery team has rules to abide by; such as not carrying furniture beyond two flights; the janitor has his interests in sticking to looking after the apartment maintenance; while your interests lie in an unfinished list of chores back home.

The conflicts can be resolved amicably if all parties convert their divergent interests to a common one. In this case the common interest is the welfare of your sweet grandmother. A common interest has to be found for all implementations.

Back to the formula

The chain of events described above is almost a formula which runs as follows: change, problem, solution, (deciding or) doing, OAK, conflict, common interests.

Because the process follows that sequence, conflict is an inevitable consequence of change, which we have already stated is the driver of all. The more dynamic the company, the more that changes will occur within that company.

Based on the chain of events above, the more changes that arise, it becomes axiomatic that more conflict must result. Therefore the sign of a dynamic company, starts with change and must end with conflict (but well-managed conflict).

Thus increased conflict is a sign of a progressive company, ergo conflict is good!

Author Credits

Bill Caswell, B. Eng., P. Eng., was founder of three high technology enterprises including SPS information technology part of a $1 billion conglomerate located in Ottawa, Toronto, Halifax, Seattle and Guadalajara Mexico. As a design engineer, Bill has inventions in the radar and process instrumentation domains and he helped launch 200 scientific rockets per year into the upper atmosphere. He is the author of The Respect Revolution, a 12-book series written by a CEO for CEOs, a guide to getting companies to Excellence. Caswell Corporate Coaching Company (CCCC) guides management teams down the clear path to making self-designed improvements. CCCC introduces concepts and processes to turn change to companies’ successful advantage. http://www.caswellccc.com
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