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Customer Survey Tips

Tuesday 21 June 2011

Surveys are an excellent way to find out how your customers feel about a new product, service, location, store policy or virtually anything that's important to your business. A survey will tell you what your customers expect of you and your company, and clarify how well you are performing in their eyes. If executed properly, you can achieve impressive results without spending a lot of money.

Successful Communication - 4 Key Categories

Friday 15 October 2010

There are four key categories to remember when thinking about whether you are maximising your communication with your target market.

Turning Publicity Into Profit

Tuesday 12 October 2010

Congratulations! Your DIY publicity efforts are starting to pay off. Now it’s time to leverage your media profile in a way that benefits your business.

Are You Paying Attention?

Thursday 20 May 2010

Attention is the new currency. More than ever, customers crave attention and are prepared to pay for it.

The Nine Keys To Managing Client Expectations

Tuesday 23 February 2010

Mismanaged client expectations can be unpleasant, costly and damaging to your reputation. So how do you stop them biting you on the backside?

Relationship Selling: So What Is A Relationship?

Tuesday 17 November 2009

It seems that anywhere you turn there is a conversation, blog, discussion or new book on Relationship Selling. You may also be seeing and hearing the banter: What is this relationship? Can it be described or is it just another catch phrase to sell product and talk smart?

7 Print Newsletter Design Tips To Get Your Client Newsletter Opened And Read Every Time

Monday 16 November 2009

You spend a considerable amount of time and money producing your monthly client print newsletter. Having it tossed in the trash along with the ‘B’ pile (junk) mail is the last thing you want.

6 Reasons Why You Should Not JUST Send An Email Newsletter

Monday 22 December 2008

Six ways print newsletters beat email newsletters - and why they need to be part of your marketing mix.

A Quick Guide To Effective Client Interviews

Monday 13 October 2008

It would be unusual to have a project in which interviews weren't necessary. There may be formal interviews, in which you are trying to gather the sentiments of the top team, or informal interviews, in which you're chatting with someone in their office about their experience with a particular type of customer complaint. In either case, it helps to have a format and structure to accomplish several objectives.

Is Your Client Newsletter Boring Your Customers To Death?

Wednesday 1 October 2008

The typical client newsletter is one of the most mind-numbing, agonisingly boring pieces of mail ever sent to consumers. If you're making this newsletter marketing mistake, don't worry. It's not your fault. No one ever taught you how to market your newsletter, until now ...