Attention from the media is an amazing tool for marketing your business! But, how do you get their attention?
You must think like the reporters.
The number one question in their mind is, "Why would our readers/viewers be interested in this story now?" Make your story idea newsworthy and timely.
Here are some ideas to help your press release get attention:
- Tell a story:
Reporters love real-life examples with human interest. Explain how you helped a local customer solve a problem. Give details that will help a story come to life.
- Facts and figures:
Provide statistics for the story. For example, if you are building a new facility, list square footage, the number of additional customers you will be able to serve, and number of new employees you will hire.
- Piggyback on national news:
Find a news angle for your press release that connects your company or product to current events. For instance, a local fitness centre could tie into the national trend of increasing obesity.
One last question, are you making enough time for publicising your business? If you aren't tooting your own horn, who will?
ACTION ITEM
This week, write down three story ideas you can use to generate publicity for your company. Then, pick one to develop into a press release.
Ideas for an angle:
- upcoming events
- new technology/product
- a recent award
- cutting-edge research
Author Credits
HopeAD are strategy based, creatively focused and results oriented. Our approach is based on three key areas: Think, Create & Deliver. Think: By understanding your brand, competitors, market place and objectives. Create: Generating innovative and powerful campaigns with a media neutral approach. Deliver: We deliver campaigns that get results forming meaningful relationships that grow. We apply the same ethos to every project - eye catching design that communicates key messages, in a way that makes them easy for the target audience to understand. Visit our website www.hope.com.au to learn more about us and our services or feel free to contact us on 03 9529 7799.