It is so easy to do. A small typo. But it can have big consequences. Especially if it is in your media release.
It can cause millions in lost sales, damage your reputation forever and cost you political elections.
Just take the case of one of Western Australia's state elections. A missing zero in a media release on the costing of a water canal development just days before the election most certainly contributed to a loss of voter confidence at a critical time.
Even seasoned professionals can make mistakes. So what can you do to prevent costly and embarrasing errors?
If you follow these five easy steps you'll never have to take chances with media releases again.
- Get it right first time
Whatever your original source of information is, always get it right first time. Incorrect information will just be repeated. In your news release and then by the media.
- Print out the hard copy
Because we read electrons on a screen and not ink, we skim read, blink more, have less concentration and often overlook mistakes.
Print out a hard copy and read.
- Double check the release
Always double and triple check dates, numbers, contact details, and people's names once you've written the release.
- Another opinion
Always get someone else to read and re-read your release. A fresh set of eyes can often pick up mistakes and improve.
- Sleep on it
Sometimes we get so close to something that we skim over it. Putting a release down for a period of time or even sleeping on it can provide a fresh perspective.
Author Credits
Thomas Murrell MBA CSP is an international business speaker, author and award-winning broadcaster. His latest book, 'Understanding Influence For Leaders At All Levels' has just been published by McGraw-Hill. 'Media Motivators' is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com/. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com/ for his latest insights and ideas.