Television is one of the most powerful forms of media. The visual aspect provides people with additional emotional stimulation and is seen by a large audience.
But a lot of what is done in an actual TV interview is often disregarded. How can you ensure your message not only gets across, but stays across?
Here is the third part of a series of articles on how individuals as well as companies can raise their media quotient or MQ.
Tips for those who may be interviewed on TV
TV is all about pictures and being visually appealing. It is more important to concentrate on how you look and the location than what you say. Keep it short with memorable "quotable quotes" or sound bites.
Alliteration, metaphors and stories make good sound bites. A favourite sound bite came in a press conference from a famous black athlete announcing he was coming out of retirement.
He said... "I'm bored, I'm broke and I'm back!" - you can see how the media loved this.
For example, if your message held the key themes to be improving clarity to increase opportunity for work and social activities i.e. people feel more confident if they have to repeat themselves less often, so frustration all round is greatly reduced.
The sound bite might be "Consistently increasing clarity improves confidence" for example.
Or use a metaphor - "improving clarity is like improving your sight. When you work on clarity it is like putting on a pair of glasses and you can see the world a whole lot clearer and how others see you and this can really brighten up your world."
Read the article 'Increasing Your Media Quotient (MQ) - Answers To Common Questions'
Read the article 'Increasing Your Media Quotient (MQ) - Increasing Media Coverage'
Author Credits
Thomas Murrell MBA CSP is an international business speaker, author and award-winning broadcaster. His latest book, 'Understanding Influence For Leaders At All Levels' has just been published by McGraw-Hill. 'Media Motivators' is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com/. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com/ for his latest insights and ideas.