10 Reasons To Write Your Media Release Now
Are you thinking of writing a media release to gain media coverage and help improve the profile, reputation and visibility of your organisation? Because of a tougher economic market, now is an ideal time to execute a well thought out media relations plan.
What follows is an extensive list of advantages to writing a media release.
- Stakeholders, including prospects and potential customers are "pre-sold" after being exposed to a media story that resulted from your media release - After people are exposed to your media coverage, they will be aligned with your organisation's point of view and will have been exposed to your message. Many sales-ready leads are from people who are exposed to publicity.
Media coverage can also differentiate you from your competition and help you get higher paying and higher margin client work. When somebody calls you and says, "I've read an article about you and your business and would like to hire you", you know it was worth it. And it didn't cost a lot of money!
- Being quoted in the media automatically positions you as a thought leader - Media coverage gives credibility as "the" industry experts. Behind every guru is a media relations plan. Suddenly stakeholders, including prospects, current clients and even suppliers will see you in a whole different light.
- Source of third party endorsement - Media coverage demonstrates the expertise of your company and provides extensive evidence. Because of the perception of independence of a media article by a journalist, this provides more credibility than any advertising.
- Unsolicited business opportunities - People will approach you when looking for help because you have a solution to a problem they have. They heard about the solution through the media.
- Door opener - I send articles to people I've met through networking opportunities because it is a door opener and turns a cold call into a warm call.
- Good sales closer - It becomes a powerful credibility tool. Media coverage is a great sales closer; people will want to hire the person who is visible and credible because they appeared in a media article.
- Creates searchable content for your website - Media releases make great searchable content for your website or blog.
- Generate a more desirable client base - High-profile, large businesses are more likely to work with industry leaders. Media coverage will help position you as the leader.
- Charge higher fees - Businesses will be willing to pay more to achieve the types of results outlined in media coverage.
- Improve business with existing clients - Media coverage can give sales a reason to cross-sell to existing clients.
Author Credits
Thomas Murrell MBA CSP is an international business speaker, author and award-winning broadcaster. His latest book, 'Understanding Influence For Leaders At All Levels' has just been published by McGraw-Hill. 'Media Motivators' is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com/. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com/ for his latest insights and ideas.