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Marketing - Business Articles

Select from the 8 sub-sections listed below to browse business articles and tools for success to master the marketing fundamentals, manage the brand, profile the customer, create a competitive advantage, trade show exhibitions and much more.

Building & Managing A Brand

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Great brands deliver positive buying and using experiences. What is the potential, the pitfalls and the risks in creating new brands or evolving existing brands?

Creating Competitive Advantage

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Finding and creating a sustainable competitive advantage is the holy grail of every business. What is it that makes your business different – and better – than the competition?

Developing Marketing Channels

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You’ve got a fantastic product, but how can you effectively distribute this product to your target market?

Engaging In Direct Marketing

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Direct marketing is presenting your offer with a strong message, to a selected audience, with the aim of attracting a response. What are the ingredients to a successful direct marketing campaign?

Exhibiting At Trade Shows

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Trade show exhibitions require planning, money, time, resources and skill. Are you throwing your money away attending trade shows? How can you ensure your booth will attract attention for all the right reasons?

Knowing The Customer

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Most of us don't know who the right customers are for our business. How well do you know your customer? Could you build an accurate customer profile? What is your target market? What are the outcomes of market segmentation?

Marketing Fundamentals

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How well do you know the 4 Ps of marketing – product, price, place and promotion? Do you need a refresher on applying the basics of marketing?

Writing A Marketing Plan

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It is vital that any marketing plan you write is effective and easily implemented. What are the key elements of writing a useful marketing plan and creating strategies?

What are top CEOs thinking about? Read the latest top issues & tips.