Attraction comes from one thing ... ACTION! The big problem for most sales professionals, business owners and entrepreneurs is they don’t know what actions to take. Time is in limited quantity and you can’t do everything, right?
Gravitational Marketing is the "science of attracting customers" and the most effective way to double your client base and become a recognised leader in your industry in short order.
Gravitational Marketing lays out the action steps you need to take to get customers to come to you. It's not about getting rich quick. It's about getting rich by working smart and building your business - quickly. It's for real people, who run real businesses and need to attract real customers immediately ... and have a desire for real success.
But here's the deal. If you don't get the basics in place you'll never be able to attract the right kind of customers. The kind of customers that become clients for life and pay more, stay longer and refer repeatedly. The kind of customers that come to you pre-motivated to do business with you and pre-sold on you and your ability to help them.
What to do today to start attracting customers
Elvis said, "A little less conversation, a little more action". So we're going to give you a down and dirty action plan for creating your own Gravitational Marketing campaign.
Step 1: Be sensational
Same is lame. Average business people get average results. Sensational people and businesses attract more than their fair share of the business.
How can you be sensational? Simple:
- Be interested in other people.
- Be unique enough to be remembered.
- Be fun to be around and do business with.
- Be willing to take risks and try new things.
- Be visible to the right people as frequently as you can be.
- Be credible, by doing what you say you're going to do - and get testimonials from past clients that prove your credibility.
- Be spreadable - that is, have a system that makes your message easy to understand and easy to spread.
Step 2: Position yourself as an expert
Let's face it. People don't like to be closed by a salesperson. But they long to be lead by a trusted advisor. In the end, people are more satisfied after working with an expert and more likely to tell others.
How can you become an expert?
- Declare yourself an expert today and start acting like one! You know more about your business than most other people in the world. That alone makes you an expert.
Step 3: Determine who you want to attract
You can't do business with everyone, so determine who wants what you have to sell most - and target them specifically. Your marketing dollars will go further if you narrow your efforts to a specific group of people. You can be a big fish in a small pond instead of being lost in the sea of marketing clutter.
Step 4: Know what sets you apart
Determine what unique emotional appeals and benefits your product or service delivers to your potential prospects. Create your marketing message around this uniqueness and stick to it. Don't get caught up with features or image or pricing.
Step 5: Take baby steps
The biggest marketing mistake people make is that they ask their advertising to do too much. Very rarely can you make a sale from a single ad. Instead, offer your potential prospects a simple, no risk, no cost, intermediate step that separates the ad from the sale.
This will cause your ads to generate more leads - people that are interested in what you have to offer - and give you a chance to build a persuasive case with those people.