Knowing The Customer | Market Research | Segmentation | Target Market | What Is Target Market

Getting Your Message Through

Friday 28 May 2010

Smart marketers and advertisers the world over know one thing to be sure: Gen Y represent a financial goldmine.

How To Identify The Perfect Customer For Your Business

Wednesday 13 August 2008

The old adage 'the customer is always right' does not ring true, but unfortunately most of us don't know who the right customers are for our business. We take on board anyone who has a heart beat, without ever identifying the right customer profile for our business. Here's how to identify those customers, and how to attract more of them.

How To Find Your Ideal Customer

Friday 20 June 2008

Often we think anyone with money is our ideal customer. It's only when you delve further that you'll find your real match. And if you want to reduce your marketing costs and increase your income, it's vital to know who your ideal customer is.

Generational Sales: The Question Is Y

Wednesday 6 February 2008

Common statements and truisms related to selling to Generation Y and insights into reaching this notoriously hard-to-reach market segment.

Doing Research On Marketing

Tuesday 4 December 2007

To be effective with your marketing efforts, you need to research!

Generational Market Segmentation

Thursday 11 October 2007

Market segmentation is the process of dividing mass markets into groups of consumers that exhibit common or homogenous buying behaviours.

Generational Marketing Messages - What Works Best Today

Thursday 11 October 2007

A comprehensive guide to marketing communications and messages for each generation.

Understanding Emotive Marketing

Thursday 11 October 2007

When comparing Generations Y and Z with previous generations, it is clear that how decisions are made, and how consumers are engaged, have indeed changed.

Questions For Your Customers

Tuesday 4 September 2007

The focus of all marketing isn't your needs, but the needs of your customers. Therefore if you want to know how to best market your business, ask your existing customers. They have all the answers!

Knowing Our Customers

Friday 18 August 2006

In knowing our customers, there are three results 'outside the walls' that deliver satisfaction to customers. Customers deserve and demand that we supply, service and satisfy them.