You may think selling to the widest possible pool – trying to be all things to all people – is your best chance to succeed. Unfortunately, this approach is limiting your ability to make money and attract customers.
Define your niche, including your target audience! A well-defined niche will make your marketing more cost effective and your business more profitable.
By choosing a specific niche, your services are clear and precise. It is easier for clients, prospects, and referrers to understand and remember what you offer. And, it becomes simpler for you to become the expert at what you do.
Here are the advantages of defining a niche and a specific target audience:
- You will know exactly where to advertise.
- You can optimise your website so that your niche market can easily find you.
- You can create advertising and promotions that appeal specifically to your target market.
- You’ll know exactly what your target audience views as challenges, so you’ll be able to more easily develop products and services to solve these problems.
- You can learn everything about your target audience – allowing you to position yourself as the expert in your industry.
- You'll know how to network with your target audience because you will know the conferences, trade shows, and/or seminars they attend.
ACTION ITEM
Begin by clearly defining your target audience:
- their preferences
- education
- age
- income
- gender
- hobbies
- geographical location
- marital status
- and so on.
Build on your interests, passions, and experience.
Delineate your niche based on the customer type you serve and the services/products you provide.
Author Credits
HopeAD are strategy based, creatively focused and results oriented. Our approach is based on three key areas: Think, Create & Deliver. Think: By understanding your brand, competitors, market place and objectives. Create: Generating innovative and powerful campaigns with a media neutral approach. Deliver: We deliver campaigns that get results forming meaningful relationships that grow. We apply the same ethos to every project - eye catching design that communicates key messages, in a way that makes them easy for the target audience to understand. Visit our website www.hope.com.au to learn more about us and our services or feel free to contact us on 03 9529 7799.