Traditional marketing methods have shifted, and it falls on management to enable marketing teams to prove ROI, integrate with new channels and engage customers in intelligent conversations. Discover the four key issues in today’s marketing departments that management must be aware of.
Staying relevant and reinventing your offer is something that should happen on an ongoing basis in any market, as being complacent is a cardinal sin in business!
You may not think product creations is particularly important if you have a service business, but it is!
How do you get the most out of your marketing spend? There’s no point in spending the money on marketing activities unless you have the ability to measure the results.
I challenge you to hit the Refresh Button and review your marketing with a fresh perspective. If competition is tougher out in the market because of the economy, doesn't it stand to reason that everyone needs to ramp up their marketing?
How to spend less and get more from your marketing in recessionary times. This article analyses marketing both on a hard and soft dollar spend basis.
You wouldn't ask someone to marry you on the first date, would you? Of course not. You'd nurture the relationship before proposing, to improve the chance of getting a "yes" when you popped the question. Similarly, you must develop sales-winning relationships with your prospects before you can expect them to say "yes" to a sale.
Getting your offer right is the critical, but sometimes overlooked, first step. If you follow this checklist, you'll be getting it as right as it can be!
These questions are designed to focus your marketing activities and identify where your priorities are. If you can answer them, you're doing well. If not, you know instantly where to focus some more strategic attention.
An effective business tag line is a constant source of premium advertising that will reinforce your brand while generating sales. So what is a tag line, why should your business have one and how do you go about writing one?
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