Writing A Marketing Plan | How To Marketing Plan | Marketing Strategy | Marketing Plan | Marketing Strategies

Structuring Your Marketing To Support Your Sales

Monday 6 February 2012

When business leaders want to grow their organisations, they often focus on selling harder and may use marketing in a self-aggrandising way. Discover six ways organisations can structure their marketing to support their sales goals instead.

How To Align A PR Campaign To Your Business Objectives

Friday 18 June 2010

Seasoned public relations consultants know that plenty of careful planning is needed to ensure a PR campaign meets a brand’s objectives.

4 Steps To Ramp Up Your Marketing

Monday 22 February 2010

Here are four simple steps to follow so you can put in place a good plan of actions for a marketing program for your business:

Do You Use The World's Best Marketing Tool?

Thursday 3 December 2009

Most small business owners don’t have one, yet those that do, can’t live without it. So just what is this silver bullet? Quite simply, it’s a marketing plan.

The Super 12s Of A Marketing Plan

Tuesday 8 April 2008

In a cluttered market, with lots of competition, there are 12 "must haves" in your marketing plan.

Just 7 Steps To Marketing Plan Success

Friday 4 April 2008

The trouble with simply "doing" without a plan in place, is that you can get stuck moving forward without a plan - and subsequently, without direction. And that's just not advisable under ANY circumstance!

Developing Your Marketing Plan

Tuesday 11 December 2007

Strategy is where business begins. Developing a strategy involves drawing on your knowledge, practical experience and creative thinking to create an action plan for business success.

Build It - But Will They Come?

Thursday 14 June 2007

Just creating a business is not enough; you then need to find and keep customers.

Don't Let Your Marketing Plan End Up In A Museum!

Tuesday 30 January 2007

If you want your business to gather pace rather than dust, it's vital that any marketing plan you write is effective and easily implemented. Sounds like a no brainer, but the majority of plans - all written with the best intentions of course - end up wallowing in the bottom of filing cabinets or being used a year later as scrap paper.

How To Develop A Strategic Marketing Plan: Stage Four - HOW (Competitive Advantage)

Thursday 10 August 2006

This article addresses the HOW in the planning process – but in the context of identifying a Competitive Advantage. Whereas the Competitive Strategy is the game plan, the Competitive Advantage is superior execution. What is it that your company does that is different - and better than the competition.