An easy thing to forget in the midst of our frenzied lives is the simple act of saying "thank you." And yet, by incorporating a thank-you strategy into your marketing, you'll reap immense rewards.
One of the best ways to do this is a hand-written card. Get into the habit of writing thank-you notes. Keep a stack by your desk and scribble notes to customers, vendors, leads, associates, and mentors. Once you get started thanking people, you will find limitless opportunities. And guess what? People are tickled pink to receive a good, old-fashioned card.
Write a note that is sincere and personal. Mean what you say. And in case you're a chicken scratcher like me, don't worry about the way your writing looks - scribble your note and send it anyway! Here are some opportunities to thank people:
- A new client/customer
- Existing client/customer who gives you a new project
- Someone who makes a referral
- A peer who gives you helpful advice
- After a meeting or phone call
- For a job well done
- When someone shows you a kindness
People like to feel appreciated and recognised. You'll find that by thanking people, you will strengthen relationships. Your simple act of recognising people will set you apart from your competitors. It will also reinforce your bond with your clients, associates, vendors, etc. Next time they hear of someone who needs your services/products, guess whose company they will recommend?
ACTION ITEM
Are you in the habit of saying thank you? No? Then go to the store - today - and pick up some cards. Make it a goal to send at least 1 card a day (yes, that's 5 a week!). Not only is it part of effective marketing, but also a strategy that won't let you down!
Author Credits
HopeAD are strategy based, creatively focused and results oriented. Our approach is based on three key areas: Think, Create & Deliver. Think: By understanding your brand, competitors, market place and objectives. Create: Generating innovative and powerful campaigns with a media neutral approach. Deliver: We deliver campaigns that get results forming meaningful relationships that grow. We apply the same ethos to every project - eye catching design that communicates key messages, in a way that makes them easy for the target audience to understand. Visit our website www.hope.com.au to learn more about us and our services or feel free to contact us on 03 9529 7799.