Exploring Web 2.0 Technology | Social Media | Social Media Marketing | Social Media Strategy | Social Media Advertising

How To Make The Most Of Video Online

Monday 23 April 2012

The growing adoption of broadband, combined with content providers’ push to promote online video, has paved the way for mainstream audiences to embrace online video viewing. Video is dramatically affecting the way we consume content and is helping to drive both demand and sales. Why - and how - should companies get on the online video bandwagon?

How To Host A Webinar Properly

Monday 9 April 2012

There's a difference between presenting a webinar and hosting a webinar: a webinar presenter delivers material, and a webinar host provides the best environment for the presenter and audience. If you're running a webinar yourself, you'll probably be taking on the role of both presenter and host. But it's still useful to separate these roles in your mind, so you can engage your audience at both levels. In this article, we'll look at what you can do as a host.

How To Respond To Negative Tweets

Monday 9 April 2012

Responding to a negative tweet can be tricky. The worst thing you can do is to ignore the tweet or respond in a negative way. This could escalate the issue and lead to a major crisis situation if other followers join the conversation. So how do you respond to a negative tweet and resolve the issue quickly while still maintaining the good reputation of your business?

How Effective Are Your Social Media Efforts?

Monday 12 March 2012

Are you using social media to push your companies message, gain a thought leadership position or generate new product ideas? If the answer is yes then that's great - you're ahead of the curve. But if you are now wondering how to measure the effectiveness of your activity, or if you have spotted that a lot of information is slipping through the cracks then it may be time to be rethink your strategy.

Top 5 Social Media Considerations For CEOs

Monday 27 February 2012

Social media is often regarded as a marketing activity. It isn't. Social media has an impact on every facet of the organisation, whether it is a 10 or 10,000 person company. There is a great disconnect between what social media is, and what tier-one executives think of it. Read the top social media considerations for CEOs.

Creating Engaging Podcasts

Monday 28 November 2011

Podcasts are a great way to consume content, however, far too often great content is obscured by a lack of focus on the listener. Engaging podcasts are those which meet listeners' needs. These tips assist in creating engaging podcasts to allow great content to shine.

Do I Need An App? Connecting Through Smart Technology

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Monday 7 November 2011

While smart phones and tablets may not be new, proliferation has grown significantly. There are a number of options and factors to consider, and the question 'Do I need an App?' should be carefully rationalised. Learn your options - and some guidelines - when entering this digital space.

How Social Should A CEO Be?

Monday 26 September 2011

There's no doubt social media is a worldwide phenomenon with millions of people taking part every second of every day. But as a CEO, is there a place for you to use it to make a positive, and lasting, difference to your business?

21 Ways To Promote Your Blog

Monday 12 September 2011

You can't just publish a blog and hope it will promote itself - or that search engine's will discover it and magically push it to the top of search results. Just like your website, you have to promote your blog so it attracts regular readers. Here are 21 ways to ethically and effectively promote your blog.

Five Tips For Getting The Most From LinkedIn

Monday 5 September 2011

While there are many competitors to LinkedIn, it has certainly risen to the top of websites devoted primarily to business networking. These days, a professional's worth is frequently judged by the quality of their network, so LinkedIn is particularly vital for business people today - demonstrating knowledge, expertise, experience, social capital, and the breadth of one's network.