PR: Not Just Media
If you think PR is solely media coverage, think again. The most effective campaigns communicate through a number of avenues, with media only one of them.
Referral Marketing: Top Ten Ways Others Can Promote You
Has anyone ever said to you, “If there’s anything I can do to help you with your business, let me know”? And was your response “Thank you. Now that you mention it, there are a few things I need”? Or did you say, “Well, thanks, I’ll let you know”?
10 Commandments of Web Marketing
This checklist has proven to be the perfect way of ensuring your web presence is up-to-date and professional in an increasingly competitive online world. Just give yourself a tick for each Commandment you are meeting and tally them up for your score.
Push Your Competitors Out Of The Spotlight
Don’t you just hate it when you open a magazine and one of your competitors is featured and you just know that they will get customers from the publicity. You ask why were they featured and not me? The answer is a public relations program.
Advertising - Is There A Better Way?
Advertising is reaching saturation proportions and there is no reason to expect anything but perhaps even more of the same in the future. Indeed the frequency of television advertisements is driving many people away with some simply refusing to watch commercial television at all because of the level of advertising.
Marketing Smart In A Downturn
Stop blaming the economic downturn for poor performance. Business isn't any harder than before if you deliver value in your product or service offering. What is important is that you continue to market, otherwise you will no longer be registering on the radar of potential customers and clients.
21 Ways To Use Your Articles For Maximum Exposure
Most people think article marketing is just about getting links. They couldn't be any more WRONG! Article marketing is about getting your messages (in the form of articles) out to as many prospects as possible, in as many ways as possible.
How To Find More Time To Write Your Way To Profits
For greater article marketing success, follow these tips to get writing. Remember, action brings results.
7 Lessons For Article Marketing Success
Follow these secrets, and you will reach article marketing success. You will be found online. And, you will get more prospects, publicity and profits.
26 Ways To Build Subscribers To Your Newsletter Or Blog
Following are some of our best success tips on building your newsletter (or blog) database.
How To Get More Prospects When You Write Articles
Want to get more website traffic and more prospects? When you write articles, you will attract more attention and get more website traffic, online publicity and profits.
How To Write Articles That Motivate Prospects To Immediate Action
When you write articles you want to persuade, influence and sell your point of view to others. So why are your article marketing efforts failing? The answer is simple - you haven't learned how to apply some basic persuasion secrets to your article writing and marketing efforts.
Have You Heard About Experiential Marketing?
Experiential Marketing (EM) is an innovative way of standing out from the crowd. It involves creating an opportunity for your prospects to interact with your product or service in an enjoyable manner.
Marketing Lessons From The Business Of Football
Football is more than a game; it's also a business. The business of football has grown because the promise included with each ticket has grown to appeal to more than just the pure fans. Does your business cater solely to your pure fans? If so, you're sitting on a tremendous growth opportunity.
Viral Marketing Campaigns: How Do They Work?
You've probably heard of viral marketing, but what actually is it and how do viral marketing campaigns work? Read on to find out how to apply the principles to your business.
Articles: Write Them Once, Use Them In A Hundred Different Ways
There are loads of ways you can attract clients to you that don't involve cold calling, stuffing their fax with campaigns or knocking on doors. Just one of them is through the use of articles.
Article Marketing And List Building: How To Build Your Own Hyper-Responsive List
By writing and submitting articles, you will have the ability to create targeted email marketing campaigns - like the pros - that will instantly reach and convert responsive prospects into huge sales.
Article Marketing: Beat Blank Screen Syndrome
In this article, I'm revealing ways to beat blank screen syndrome so you can write articles fast to build web site traffic, leads and profits.
Own Your Local Area
What do you do when your new business has not made any money, and all of your marketing efforts have been in vain? It might be time to 'own your local area' and see real results.
Sponsorship
Many big businesses use sponsorship as a marketing tool. SMEs need to wise up to the pitfalls and possibilities.
Article Marketing - Writing An Article That Attracts Attention
Article marketing is a great way to build prospect lists. But it will only work well if you use the right kind of language that will grab their attention and give them a call to action that will have them reaching for the phone - and their wallets!
How To Build Your Prospect List With Article Marketing
Article marketing is the best sales lead generation technique on the Web today. Unfortunately, many marketers writing articles on the Web fall short in their sales lead generation efforts. They simply can't get people to visit their websites.
Article Marketing's ROI
By now, you realise that placing articles on targeted websites is a great way to build traffic to your website. But how do you know if your investment in time, energy and manpower is really paying off?
Increasing Your Article Conversion Rates
Through article marketing, you will build your list and convert readers into buyers over time - if done properly. Now the question is: How are you going to capture your reader's interest long enough to complete a sale?
Word Of Mouth - We Have Always Known Its Value
Everyone knows that word of mouth (WOM) can be powerful. It is usually far more effective than general advertising.
Your Secret Sales Machine
Almost every company owns a gold mine of opportunity - a secret sales machine. It exists buried in the hundreds, sometimes thousands, of daily calls to and from existing clients, to and from people who think of themselves as "non-sales".
Online Marketing Has Levelled The Playing Field
If you'd studied marketing at university just ten years ago, you'd have been hard pressed to even find one paragraph devoted to online marketing, but these days online is such an integral part of any marketing plan, you must know as much about the opportunities as you can.
Lining Up With Heroes
Sponsorship in the marketing mix can give a business a competitive advantage. But just throwing money at the relationship doesn't ensure victory. This article outlines the essentials to get across the line.
Is Sponsorship Right For My Company?
How do you know that sponsorship is right for your company? Is there a way to determine if underwriting aspects of a trade show will help your bottom line? Absolutely..
10 Tips On Conducting Successful Seminars
Seminars are a great way to provide information to clients and prospective clients. They demonstrate your knowledge and credibility. These are your greatest business development tools.
Log On To Electrifying E-Media
Stay in the communications loop. That is, and will be the mantra for businesses this year and beyond. In a competitive, more global marketplace, care must be taken to counter consumer leakage and nuture multiple points of entry into the consumer buying cycle.
Strategic Uses For Competitions
Every year, companies spend millions of dollars running business promotion competitions to improve new customer acquisition rates or increase product usage. While many of these competitions appear successful, just as many could easily provide greater returns.