How To Measure Your Marketing Results 
How do you get the most out of your marketing spend? There’s no point in spending the money on marketing activities unless you have the ability to measure the results.
Hit Refresh On Marketing
I challenge you to hit the Refresh Button and review your marketing with a fresh perspective. If competition is tougher out in the market because of the economy, doesn't it stand to reason that everyone needs to ramp up their marketing?
More Marketing Bang For Less Bucks
How to spend less and get more from your marketing in recessionary times. This article analyses marketing both on a hard and soft dollar spend basis.
Want More Sales? Make The Right Offer At The Right Time
You wouldn't ask someone to marry you on the first date, would you? Of course not. You'd nurture the relationship before proposing, to improve the chance of getting a "yes" when you popped the question. Similarly, you must develop sales-winning relationships with your prospects before you can expect them to say "yes" to a sale.
Getting Your Offer Right
Getting your offer right is the critical, but sometimes overlooked, first step. If you follow this checklist, you'll be getting it as right as it can be!
How To 'Focus' Your Marketing Activities
These questions are designed to focus your marketing activities and identify where your priorities are. If you can answer them, you're doing well. If not, you know instantly where to focus some more strategic attention.
Business Tag Lines That Sell
An effective business tag line is a constant source of premium advertising that will reinforce your brand while generating sales. So what is a tag line, why should your business have one and how do you go about writing one?
17 Costly Marketing Mistakes
Marketing is one of the strategic throttles of any successful business. You cannot have a successful business without engaging in successful marketing. Likewise, engaging in successful marketing increases the odds of creating a successful and sustainable business.
Pricing In A Downturn
One economic law that holds true is that relating to supply and demand. If demand is greater than supply, the price goes up, and if less, the price goes down. So what are the actions that businesses must consider when pricing in a downturn?
Don't Advertise Your Business - Market It!
Too many business owners believe that marketing their business means just paying for a few ads. What few understand is that advertising is not the same as marketing.
Being Truthful With Your Customers
We'd all like to be perfect, but we're not. And certainly no business is perfect. It's how you deal with this lack of perfection that will affect your business.
Word-Of-Mouth Marketing Is Always Working
It just may not be working in your favor!
Focus On Your Niche
Being a market leader in a select sector beats trying to be all things to all people.
Implementing Successful Marketing Campaigns
A question I frequently get asked is "how do I ensure the successful implementation of my campaign?". So, in this article I'm going to give you a few suggestions.
Essential Marketing Practices
There's a proven marketing strategy that allows businesses to generate and retain high quality clients, without hiring external consultants. Following are some practical marketing strategies that generate real results.
Top 5 Marketing Strategies For Success
These strategies will help make your marketing efforts a success.
Using Integrated Marketing To Acquire Customers
The basic premise of marketing is that you need to get the right service or product to the right customer at the right time.
What's Wrong With Our Customers? - Marketing In The Information Age
The people you are marketing to have changed. Today they are more demanding, have more choice and more power. They trust you less and struggle to hear you through the "noise" created by an endless stream of communications.
Making A Statement!
If you want your marketing efforts to fire, you need to give them direction and focus by zeroing in on a positioning statement. A positioning statement tells the market exactly what you promise to deliver. Having a good one is vital as it differentiates you from your competitors and means more impact and less waste from your marketing budget.
SMART Steps To Marketing Success
In a perfect world, marketing projects would proceed in a smooth, clearly marked path.
Social Proof
This article shows you a few ways to help grow your business by using the powers of Social Proof.
Streamline Your Marketing Message
Part of every successful business is a simple and well-defined core marketing message.
3 Seconds To Impact!
Three Seconds. That's all you get.
Make Marketing A Habit
When business is booming, it's easy to put marketing on the back burner. Why focus attention on getting new customers when you already have all you can handle? The reason is simple: when things slow down, you want to have new clients in the pipeline.
Solve A Problem
You may be engaged in a marketing activity that is working against you. Or, at the very least, it is making sales more difficult. Is your current marketing approach focused on what you can DO and what you KNOW? Surprise! This doesn't work.
Do You Need A Marketing Workout?
Marketing is like exercise.
USPs And All That!
“Let your fingers do the walking”. “A Mars a day helps you work, rest and play”. Just two advertising slogans and memorable examples of a Unique Selling Proposition (USP).
3 Marketing Mistakes Every Business Manager Makes
Here are a few important marketing mistakes that just about every business manager out there makes, along with a recommended fix that will help you attract more business and get better results from your marketing, regardless of how big or small your marketing budget is.
Measurement Of Marketing: Keeping Good Customers
It was with shock and horror that I read recently an issue of a marketing industry periodical that described the value of marketing as “the ultimate role of marketing as delivering increased shareholder value.”
Changing Customer Values
Change is happening so rapidly that the countless reorganisations, restructures, down-sizings, mergers, break-ups and new business start-ups make the business community seem almost out of control. Is it at all surprising, therefore, that your customers are also simultaneously undergoing vast amounts of change as well?
Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon
Discover the secrets of referral and repeat business in this article full of practical 'how—to' ideas on marketing strategy. Learn how to charge a premium price for your services and position yourself as an expert.
The Marketing Challenge Is To Be 'Me-Best', Not 'Me-Too'
There are two extremes when it comes to product or service offerings:
- MUNDANE - this might involve important products but such products are easily accessed and they are in plentiful supply, hence the daily sales battle with these products is harsh to say the least, nearly always involving severe pressure on prices and margins. These are the 'me-too' offerings
- MODERN - these products or services are seen as being seductive and productive, also quite scarce and therefore they can be sold at reasonable prices with fair margins. These offerings have a strong ‘must have’ quality about them, which means they are in the elite, 'me-best' category
Marketing Basics
We’ve all studied these marketing terms, but sometimes they elude the memory– Keep these handy as a desktop reference, and you’ll never forget the difference between the 4Ms and the 7Ss.
ROMI: Return On Marketing Investment
In today's marketing world, efforts, for the most part, are misdirected rendering them mostly ineffective. To remedy this, marketing must identify, evaluate, and select marketing opportunities, laying down strategies and determining tactics for achieving target market dominance.
Marketing: So What Exactly Is It?
There seems to be a lot of confusion about what marketing actually encompasses!
Marketing: Different Things To Different People
In ad agencies, advertising is invariably referred to as marketing. Event marketers refer to events as marketing. And for some sales people, selling is referred to as marketing.
6 Reasons Why Marketing Promotions Fail To Sell Major Products And Services
6 reasons why marketing promotions fail to sell major products and services...
The Con Man Case Study
What can today’s Nigerian con man teach us about profitable marketing?
The Problems Caused By Marketing For Sales
When marketing fails to sell ... the sales team fails at selling!
Business Has Stopped Selling
I have found the answer!
Marketing Techniques That Assist In Growing Your Business
How can a marketing consultant charge $3,000 an hour and get away with it? Simply because marketing is the area of your business where you have the most leverage.