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Dealing With The Media

Avoid a public relations nightmare by learning some important lessons when dealing with the media. How can you be better prepared when writing a press release, or being interviewed by a journalist?
Total 50 articles in this section.
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The Case For And Against PR Follow-Up

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Tuesday 30 August 2011

When and how do you follow up a pitch for a media story with a journalist or reporter? This is an age old question that causes debate amongst both journalists and PR professionals. There is no definitive answer. It really depends on the context, content and media vehicle. So here are the arguments for and against media release follow-up with journalists.

Choosing Your Company's Media Spokesperson

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Tuesday 9 November 2010

Building your company's profile and protecting its reputation should be a key aspect of your public relations strategy but an entire strategy can be derailed if the wrong spokesperson is selected to front the media.

Preparing The Perfect Media Pitch

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Wednesday 16 June 2010

You’ve identified your business news hook, and you’re geared up to generate news about your business. Now it’s time to pitch your story to the media.

Your Publicity Is All About Them

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Wednesday 5 May 2010

When it comes to securing publicity, any attention you receive is not actually about you.

Four Steps To Successful DIY PR

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Tuesday 15 December 2009

If you’ve ever seen a competitor quoted in a magazine and thought "I should have been interviewed for that", it’s time to start generating your own publicity.

Playing The Angles

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Thursday 15 October 2009

Is your business like hundreds of others out there? Are you keen to get some media coverage around your brand, but find it challenging enough to create a point of difference, let alone a newsworthy angle?

The Five Pieces Of The Press Release Puzzle

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Tuesday 29 September 2009

The best place to start your publicity initiative is by writing one of the best marketing tools available: the press release.

How To Make Dull Information Exciting

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Wednesday 17 June 2009

We have all had the misfortune of reading very dull texts and sitting through very dull presentations. Don't add yours to the list, spark your audience's interest instead.

11 PR Tips For Generating Buzz

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Monday 1 June 2009

Use these key success factors for the "pitching process" - gathered from editors of major publications, TV shows, blogs, new and old media - to get your face and company some much-needed press time.

How To Be A Valuable News Source The Media Love

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Tuesday 17 March 2009

If you want to get good PR, you need to know how to work with the media. Specifically, how to be a valuable source. Here are 10 ways to get in the media's good graces.

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