Preparing The Perfect Media Pitch
You’ve identified your business news hook, and you’re geared up to generate news about your business. Now it’s time to pitch your story to the media.
Your Publicity Is All About Them
When it comes to securing publicity, any attention you receive is not actually about you.
Four Steps To Successful DIY PR
If you’ve ever seen a competitor quoted in a magazine and thought "I should have been interviewed for that", it’s time to start generating your own publicity.
Playing The Angles
Is your business like hundreds of others out there? Are you keen to get some media coverage around your brand, but find it challenging enough to create a point of difference, let alone a newsworthy angle?
The Five Pieces Of The Press Release Puzzle
The best place to start your publicity initiative is by writing one of the best marketing tools available: the press release.
How To Make Dull Information Exciting
We have all had the misfortune of reading very dull texts and sitting through very dull presentations. Don't add yours to the list, spark your audience's interest instead.
11 PR Tips For Generating Buzz
Use these key success factors for the "pitching process" - gathered from editors of major publications, TV shows, blogs, new and old media - to get your face and company some much-needed press time.
How To Be A Valuable News Source The Media Love
If you want to get good PR, you need to know how to work with the media. Specifically, how to be a valuable source. Here are 10 ways to get in the media's good graces.
Finding The Right Media For Your Marketing Campaign
This article outlines the four main media outlets to consider when developing a "media savvy" marketing and PR strategy.
How To Develop A Newsworthy Hook For Your Media Release
Most of the time you can find news hooks in even the most mundane of media releases. The key point to remember is that the focus of the release isn't to sell, sell, sell - it's to convince a reporter that you have news to report and that their readers would be informed or entertained by what you have to tell them.
6 Ways To Get Media Coverage
Although there are no guarantees for getting media coverage, here are some simple tactics that will improve your chances.
10 Reasons To Write Your Media Release Now
Are you thinking of writing a media release to gain media coverage and help improve the profile, reputation and visibility of your organisation? Because of a tougher economic market, now is an ideal time to execute a well thought out media relations plan.
PR ROI
As the old saying goes, if you can't measure it, you can't manage it. And as all managers will tell you, Boards like to see return on investment (ROI), whether it is advertising, marketing or PR. But how can the return on PR be measured?
The 5 Myths Of PR
Publicity can be a very powerful marketing tool. Endorsement from a reviewer, presenter, editor or journalist carries a lot of weight. Unlike advertising, publicity carries no fee to the media, making the endorsement much more credible. Here is our list of PR myths:
How To Edit A Media Release
Editing a media release means that you have to proofread, correct and rewrite it for a specific target media. Here are 10 simple steps to edit your press releases.
Don't Write Short Texts - Write Concise Ones
To make your writing as effective as possible, it is important to understand the difference between 'short' and 'concise' text.
10 Ways To Be Perceived As The Expert With Any Audience
Public speaking is an excellent way to position yourself as the expert in your field. It's also a great way to show your audience that you're likable, caring and funny. The focus of this article, however, is on the importance of public speaking and how to use it to position yourself as the authority in your field.
The Secret To Getting Your Press Release Published
You can have the best press (or media) release in the world, but unless it is sent to the right person there is every chance it will not be dealt with (or not dealt with in the way you want it to be).
10 Point Power PR Plan
By implementing the simple strategies and suggestions offered in this plan, you should be able to visibly evidence the results and measure the success of the Public Relations (PR) strategies you implement.
Three Principles And Ten Tips For Clear Writing
Use the following 10 tips and techniques of clear writing to write with clarity, conciseness and density.
How To Shine In Your TV Appearance
The key is to relax and enjoy the interview as much as possible - after all, it is your opportunity to promote your business, product or service and hopefully raise your profile and profits.
Think Newsworthy, Think Media
Develop your credibility, expertise and media exposure. They all help to spread your message and grow your business.
Extra! Extra! Read All About It!
Headlines sell. And yet headlines are usually an afterthought for most writers, something they throw together on the way out the door.
How To Avoid Being Misrepresented In The Media
Being misrepresented is one of the major threats in dealing with the media.
How To Write A Media Release
Did you know that publicity is supposedly seven times more effective than advertising? And it is free - that is if you do it yourself.
Increasing Your Media Quotient (MQ) - TV Interviews
Television is one of the most powerful forms of media. The visual aspect provides people with additional emotional stimulation and is seen by a large audience.
Increasing Your Media Quotient (MQ) - Increasing Media Coverage
What happens when your MQ, or what I call Media Intelligence drops?
Increasing Your Media Quotient (MQ) - Answers To Common Questions
You've all heard about personal intelligence or IQ and Emotional Intelligence, EQ. But what about MQ, what I call Media Intelligence? Managers, leaders and entrepreneurs with a high MQ tend to be on the whole more successful than the general population.
How To Write Articles That Generate Free Publicity
Writing articles and submitting them to the media is an excellent way to get free publicity. Any time you have something published it creates awareness of your brand and enhances your credibility. So how do you go about it?
Read Up On This!
Have you ever read a newspaper story about a competitor and said with disgust "That's not news, we've been doing that for years!"? Welcome to the world of PR and media relations. It seems it is only news if you've told the media! In this article, we're going to show you how to do just that.
Managing The Media
Having an understanding of the media is essential if you engage with the media intentionally, in a media campaign or unintentionally in a crisis.
Is All Publicity Good Publicity?
The answer is...yes and no. Often it's how well the message is managed when the story hits the headlines.
Five Ways To Improve The Accuracy Of Your Media Releases
It is so easy to do. A small typo. But it can have big consequences. Especially if it is in your media release.
The 11 Deadly Sins Of Live TV Interviews
Even the most seasoned media performers can make mistakes during live TV interviews. Here are the 11 most common mistakes and some helpful tips on how to avoid them.
Be A Media Master With Clear Key Messages
As the CEO of your business, you will very likely find yourself in the media spotlight some time in the future. The best news is this. You can make the most of your Media Moment by being well prepared.
Sniffing Out New Opportunities
Attention from the media is an amazing tool for marketing your business! But, how do you get their attention?
Media Darlings: The Top Ten Do’s and Don’ts of Working with the Press
There’s a saying in the newspaper business: Advertising is expensive - but editorial is priceless!
The Essentials Of Good Writing
There are rules and structure to good writing. Here are some keys points to remember.
The 7 Secrets Of Writing A Great Media Release
How to write a news release that generates free publicity is a great skill to have. The good news is, it is a learned skill!
Effective Media Relations - What To Do After The Media Interviews You!
You've done all the hard work - prepared a media kit, engaged with a reporter and they've listened to your message and asked questions. What now?
10 Steps To Media Success
Does your business have news that’s perfect for the pages of your favourite publication? Need some help navigating the media maze to make your story a reality? Revealed here are some simple steps to follow when dealing with the media to help you get your business in the news.
How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph
How to write a press release is a major challenge facing both experienced and aspiring PR professionals. Press release writing is a learned skill. This article contains ten commandments for that all important first paragraph.
Press Releasing Your Potential
Many businesses fall into the trap of thinking that advertising is the only way of promoting their business. This simply is not true. Well-written press releases, published in the right publications, can be a very cost effective method of promoting your company to your target audience.
Guidelines For Handling The Media
Many leaders and managers, especially those involved with public companies, will at some stage have to deal with the media.
How Do You Measure PR Success?
In an era when accountability has become a management buzzword, public relations programs are continually placed under the spotlight to justify their existence which begs the question: How do you measure PR success?
Public Relations - What Is It And What’s In It For You?
Public relations is a term that seems to mean different things to different people and it happens anyway, whether you try to control it or not.
How Do You Value Communication?
If you expect a return on investment from any service you purchase then communication services should be no exception – so how do you value communication?
The Media And You - Goldmine or Minefield?
How to deal with the media to your advantage.