Expert Talk - Contributor Requirements And Guidelines

CEO Online welcomes the submission of articles from external Contributors for publication in its Expert Talk section.

CEO Online endorses the many benefits of individuals and business' writing and publishing articles*, through;

• sharing your expertise with potential clients,
  
  
• being seen as a thought leader in your area of expertise, and
  
  
• increasing awareness of yourself and/or your business.
  
  

Below are the article submission requirements and guidelines, as specified by CEO Online:

 
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Article Submission Requirements 

The CEO Online 'Letter of Engagement - External Content Contributors' provides CEO Online with the authority to publish external Contributor's articles on its web site.

CEO Online must receive a signed copy of the 'Letter of Enagement' prior to a Contributor submitting an article:

Letter of Engagement  

Articles must be submitted to Kristine Chompff via email: kristinec@ceo.com.au. 

We request that Contributors adhere to article topic, aim and format guidelines stated in the 'Letter of Engagement' and below.

Where an article meets CEO Online's requirements, allow up to two weeks for publication. Upon publication, Contributors will be advised by email.

Tip: Keep your name in front of our CEO audience by regularly submitting articles, rather than a single article submission.

 
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Article Topic  

New Potential Topics List updated 1 July 2008

Bi-annually, CEO Online compiles a list of potential article topics, derived from a review of the topics that generated greatest interest on the web site.

We invite Contributors to utilise the 'Potential Topics List' to seed ideas for articles:

Potential Topics List

Tip: Articles submitted on the topics listed within the 'Potential Topics List' will be given greater preference. 

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Article Format 

CEO Online has established a preferred format in relation to Expert Talk articles.

We request that Contributors review the 'Expert Talk Article Template':

Expert Talk Article Template

Tip: Articles submitted which adhere to the preferred format will be given a greater precedence.

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Article Style and Structure 

Writing for a web site is very different to writing for print publications. Simply put, visitors to a web site scan the content rather than read off the screen in detail.

CEO Online has compiled a list of tips, to assist Contributors in writing in an effective manner for the web:

Simple & Effective Writing for the Web

For further assistance, there are many articles published on the web site regarding writing with clarity, purpose, persuasion and influence. (Enter the keyword "writing" in the search facility.)

CEO Online publish articles that are of a practical nature, provide a solution or issue resolution, in a step-by-step format, and that conform to high professional writing standards.

To gain an insight into the articles which generate greatest interest with the CEO Online audience, Contributors are invited to review the "Subscriber's Choice - 2007"

Tip: Narrative or opinionated articles are not desireable.

 
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Web Site Linking

CEO Online will include a hyperlink to the Contributor's web site in the author acknowledgement, where the Contributor enters into a reciprocal linking arrangement.

The CEO Online 'Linking Policy' prescribes the text to be published on your web site (and includes a copy of the CEO Online logo):

Linking Policy 

Tip: A text version of the 'Linking Policy' and a copy of our logo is available on request, for ease of loading to your site.

* The articles below explore the benefits of article marketing in greater detail and provide tips and hints in getting the most out of your article marketing efforts:

Article Marketing And List Building: How To Build Your Own Hyper-Responsive List
By writing and submitting articles, you will have the ability to create targeted email marketing campaigns - like the pros - that will instantly reach and convert responsive prospects into huge sales.

How To Build Your Prospect List With Article Marketing
Article marketing is the best sales lead generation technique on the Internet today. 

Tip: For more articles, enter the keywords "article marketing" in the search facility

Kristine Chompff
CEO Online Pty Limited
Phone: +61 3 9571 6902
Email: kristinec@ceo.com.au