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The CEO Institute

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Handling Price Objections & Margins

Price is frequently cited as the reason for losing a sale. How can you counter the price objection, without jeopardizing your profit margin?

Dealing With The Dreaded Price Objection

Price objections are still one of the most commonly requested programs. In today's commodity-driven world it is easy to fall prey to discounting your product or service in an effort to capture the sale. However, there is a better way to deal with the dreaded price objection.


Overcoming Risk Aversion Free to view

Are you getting no action from the client? Have you effectively addressed the issue of risk aversion? Here are some tools to help address the issues that everyone faces when making choices and decisions.


How To Successfully Handle Objections Free to view

If you're like most sales reps, you hate to get objections. Your stomach aches, your palms start to sweat, and you can literally see your commissions fly out the window.


Value Selling: Getting Customers To Buy At A Higher Price Free to view

Value selling is an important sales technique that relies on building on the inherent value of a product or service. Because customers often use price as the dominant factor in a sales negotiation, sales professionals need to demonstrate that sometimes the higher price is actually a better solution - a higher value.


How To Avoid Competing On Price Free to view

If you are getting hit with the price competition response, the strategies in this article will give you the edge!


Avoiding The Price Question Early In The Sale

Whether you like it or not, price is top of mind with the majority, if not all, of your prospects. You probably find the question of price comes up in conversation with your prospects long before you've had the opportunity to build value. Here's an easy and effective technique for handling premature pricing questions.


Handling Price Objections Free to view

Price can be your most common, and most frustrating, objection in these difficult economic times. Here's a proven two-step formula for handling it.


Increase Your Prices To Survive Economic Downturn

Downswings in the economy, interest rate hikes, petrol price increases and inflationary increases are a fact of life, and unless you live in Zimbabwe, you don't really have a case to blame business failures on these external factors.


Think Before You Speak - And Avoid Undercutting Your Sale

Think before you speak - always sound advice, but it holds especially true in sales where a premature response can cost you. While it is tempting to offer a discount or better price, resist the desire to do so.


How To Deal With People Who Always Want To Deal Free to view

Many companies do not know how to deal with clients who constantly want to bargain. This is because consultants don't understand that once you make a single concession on price, you've enabled a behaviour which will inevitably cost you money and probably drive you crazy.


Customers Want More Than Your Best Price

When we give prospects a 'good deal', instead of 'best price', we will close more business, with happier customers, at higher profits.


Winning New Business: How To Avoid The Giving Trap

There's you in pursuit of winning new business, all excited by the prospect of landing a star client. You've spent months, even years, perfecting your policies and procedures and as quick as a flash you shoot yourself in the foot by giving stuff away.


Death By Discount

Cutting prices may seem like a good way to win sales but it can be fatal to your business.


Knowing When And How To Use Premium Pricing Free to view

It's obvious to most sales leaders that pressure from existing competitors (both foreign and domestic) and decreasing barriers to new competitors have knocked yesterday's unique offering off its pedestal, landing as today's commodity.


Outflanking The Buyer's Defences

One of the most potent motivations in organisational decision-making is the need for the buyer to reduce the risk of purchase.


Beyond The Product

This article is intended to act as a catalyst for those who feel constrained to negotiating the price and supply of their products.


A Solution To Pricing Problems

I was reminded of the problems with pricing when reading the article Hourly Rates? - No Thanks!.


Hourly Rates? No Thanks!

As an independent professional, how you charge for your services can either make or break you. It can mean the difference between a mediocre and a successful business. In my experience, most people don’t spend enough time thinking strategically about what pricing strategy they should use.


Giving It All Away

There’s you in pursuit of new business, all starry-eyed at the prospect of hooking a corker and what do you do? You misbehave, that’s what you do. You’ve spent months - years even - perfecting your systems, policies and procedures and as quick as a flash you shoot yourself in the foot and give stuff away.


Will You Do It For Less?

Discounting and how to avoid being hurt when others want you to cut your costs — the steps we need to take to firstly clarify what's going on and then what we can do to fix things up.


Pricing For Success

The old way to teach marketing began with the four P’s – product, price, promotion and place. These are still fundamentals, of course. Price is possibly the one that continues to get the most attention. But maybe for the wrong reasons.


Don’t Let Objections Be The 'Kiss Of Death' For Your Sale

After more than 35 years in sales, and 25 years training sales people from more than 300 different industries, I’ve reached the conclusion that most sales people lack the vital skills necessary to handle objections.


Are You Being Out Negotiated? Free to view

The story is a familiar one. They've been negotiating with the other party for a while and everything has been going smoothly. Then all of a sudden, this person has threatened to walk away, because they want a better deal. What should they do? Do I have a "Silver Bullet" cure to solve this problem?


Handling The Price Objection - Part 2

Using questions to counter price objections.


Handling The Price Objection - Part 1

Are you creating price objections?