Overcoming Low Consumer Confidence When Exhibiting At Trade Shows
Exhibiting in economically turbulent times is problematic. Yet the challenge may not lie exactly where you think it does. It's not falling markets that's the problem - it's the resultant consumer confidence crisis.
Making Trade Shows Work
You really only have a few minutes to impress when you host a trade show stand. Make sure you do it right!
Maximising The ROI Of Your Tradeshow Exhibit
Rising fuel, energy, and transportation costs that are impacting every sector of the economy have not skipped over tradeshow exhibiting. You need to ensure the maximum ROI possible in order to justify these spiraling costs. Here are the top five ways to get the most out of every tradeshow.
Making Pre-Show Promotion Stand Out!
Pre-show promotion is the single most valuable step any exhibitor can take to help drive traffic to the exhibit, up the percentage of high-value qualified leads and ensure a positive return on investment.
Stand Out At Your Next Trade Show Using The 'Power Of Questions'
Make no mistake - exhibiting is a competitive environment. You can differentiate yourself effectively by embracing the "power of questions".
Four Generations At Tradeshows: What This Means For You
The wide range of ages and viewpoints in the marketplace today is unlike anything previously experienced. Savvy exhibitors make themselves familiar with the generations most interested in their products and services and do everything possible to present themselves appropriately.
10 Essentials For Networking At Tradeshows And Events
Here are ten tips your team needs to know to shine like stars - even when they're not on the showfloor!
Are You An Exhibitionist?
Sometimes a good way to kickstart your public profile is to take part in a trade show or public exhibition.
27 Exhibiting Do's And Don'ts
A checklist of what to watch out for and what to ensure you do at your next tradeshow exhibit.
That's Entertainment: Adding Some Show Biz To Your Tradeshow Exhibit
What makes one tradeshow exhibit memorable and another so-so? What can exhibitors do to get attendees talking after the show? What can motivate visitors who may have had no previous intention of visiting your booth decide that they definitely have to stop by? Entertainment!
Begin At The Beginning: Secrets For Success
You never get a second chance to make a first impression. Beginning well means you're half done. Once you've established a rapport with the client, once that positive foundation has been laid, the hard work of negotiating a deal and closing a sale becomes so much easier.
What To Do When Nothing’s New: Five Strategies For Success
Look at that throng of people crowding the trade show floor. People come from all over the country to walk these aisles, eager eyes flitting from booth to booth, scanning the exhibits for–what, exactly?
Strong Arm Sales Stop Success Cold
It happens more often than you’d ever guess - in fact, it might be happening at the booth right next to yours. Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that they really didn’t want. Needless to say, these attendees don’t have a high opinion of those companies that ‘strong-armed’ them, and report that they’ll be unlikely to do business with them again.
Make Some Noise: Seven Super Promotion Steps
Trade shows are all about promotion. You are strategically planning to present your goods and services to a specially targeted audience, in order to meet clearly defined goals and objectives.
Countdown To Success: Twelve Things To Do Twelve Months In Advance
When a show’s a year away, it may seem like you have lots of time to get ready. But appearances can be deceiving. Twelve months is not long, especially with all the pre-show planning, training, and preparation you’ve got to do. Here is a checklist of twelve vital items that need to be done approximately one year before you set up your exhibit.
Preshow Planning Equals Success: 10 Essential Questions You Have To Ask
The early bird gets the worm. The same holds true for trade shows - the most successful exhibitors are those who start planning at least 12 months prior to the next event. Exhibiting requires a great deal of time, money, and personnel. Make the most of your resources by utilising them at the show that best meets your marketing needs.
Rut Busters: Changing Your Trade Show Routine
Routines can easily become ruts, especially at a trade show. It’s also one of the biggest mistakes you can make.
Four Key Exhibiting Strategies For Generation Y
Generation Y are trendsetters. If you can attract Generation Y’s attention, you’ll get the other two groups as well. How do you attract Generation Y? It may be trickier than you think...
Back To School: Booth Staff Basics
It’s an ideal time of year to provide your booth staff with the tools and trainings they’ll need for the next trade show. The summer is over, and industries of every type are gearing up for what looks to be a very busy trade show season.
The View From The Aisle: Attending A Trade Show
To get the most from attending a trade show, you have to have a clear strategy in mind. Knowing what you need to accomplish before, during, and after the show is the first step toward success.
Expecting The Unexpected Can Save Your Tradeshow
Catastrophes come from out of nowhere. However most problems can be solved by means of advance preparation. This would assure a smooth sailing, no matter what happens.
Motivation ABC's: Tune Up Your Booth Staff
Are your sales people burnt out? You may want to check. Have they clocked too many twelve hour days? Do they have enough frequent flier miles to charter a jet to Mars? Are their faces permanently skewed into perpetual smiles from chatting with hundreds of thousands of trade show attendees?
Are You Throwing Money Away?
Shopping for trade show giveaways can be an overwhelming experience. One catalog is jammed with custom printed pens, another showcases mouse pads. Your boss mentions that last year, everyone was giving away really nice tote bags. The sales rep really wants you to buy keychains that can play MP3's of your marketing message set to popular tunes.
The Lean, Mean Profit Machine
Every company wants to be a lean, mean profit machine. Management is being urged to 'cut the fat'. Many times the powers that be interpret this to mean eliminating staff training programs and drastically cutting marketing. But they're making a mistake. Instead of trimming fat, they're amputating the very muscles a company needs to stay competitive in today's global marketplace.
How To Have A Good Show - Make A Profit!
It is expensive to go into a trade show. You know when you’ve done your figures, just how much it costs. The question is - How can you justify the expense? The answer is - With a profit.