Exploring Web 2.0 Technology | Social Media | Social Media Marketing | Social Media Strategy | Social Media Advertising

Creating Engaging Podcasts

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Monday 28 November 2011

Podcasts are a great way to consume content, however, far too often great content is obscured by a lack of focus on the listener. Engaging podcasts are those which meet listeners' needs. These tips assist in creating engaging podcasts to allow great content to shine.

Do I Need An App? Connecting Through Smart Technology

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Monday 7 November 2011

While smart phones and tablets may not be new, proliferation has grown significantly. There are a number of options and factors to consider, and the question 'Do I need an App?' should be carefully rationalised. Learn your options - and some guidelines - when entering this digital space.

How Social Should A CEO Be?

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Monday 26 September 2011

There's no doubt social media is a worldwide phenomenon with millions of people taking part every second of every day. But as a CEO, is there a place for you to use it to make a positive, and lasting, difference to your business?

21 Ways To Promote Your Blog

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Monday 12 September 2011

You can't just publish a blog and hope it will promote itself - or that search engine's will discover it and magically push it to the top of search results. Just like your website, you have to promote your blog so it attracts regular readers. Here are 21 ways to ethically and effectively promote your blog.

Five Tips For Getting The Most From LinkedIn

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Monday 5 September 2011

While there are many competitors to LinkedIn, it has certainly risen to the top of websites devoted primarily to business networking. These days, a professional's worth is frequently judged by the quality of their network, so LinkedIn is particularly vital for business people today - demonstrating knowledge, expertise, experience, social capital, and the breadth of one's network.

Creating Effective Blog Content

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Tuesday 10 May 2011

How do you ensure your blog content is relevant to your target audience? These tips should get you on the right track.

Creating Small Business Video That Works

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Tuesday 10 May 2011

Online small business video is powerful and increasingly affordable. Done well, it’s fantastic for creating a connection with your target audience and improving your search engine optimisation (SEO).

11 Ways To Facilitate A LinkedIn Discussion

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Wednesday 30 March 2011

By now, you've probably heard the news that participating in LinkedIn discussions is a great visibility strategy for you. I thought it might be helpful to offer you a few guidelines that have served me well.

Social Media Metrics

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Wednesday 30 March 2011

Social media can offer some of the best metrics for ROI around. All you need to do is set your success guides – what you want to achieve and how long you want to spend achieving it – and then measure your results against that.

How To Work Out If Social Media Will Work For Your Business

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Wednesday 23 February 2011

There’s little doubt that the social media phenomenon is a genuine communications revolution. In less than a decade it has taken the world by storm as billions of people all over the globe stake their claim on their own little parcel of cyber real esate. What business' can harness this wave of digital data to provide profitable benefits?