Basic Search Engine Optimisation
Getting noticed by search engines such as Google can make or break a small business, but search engine optimisation (SEO) is complex and often confusing.
Networking With Social Media
From a business perspective, the ideal use for social media is to build your brand and your credibility with the people you are connected with; it’s about providing value for your connections and followers.
Email Prospecting Tips
E-mail can be a very effective way of generating leads and penetrating accounts with little effort, especially if you have a good database available to you.
The Executive Summary Of Social Media For Business
Businesses that are considering an investment in social media programs need to consider the cost of time as much as, if not more than, money spent on developing them. In business, time is money. For a social media program to be effective it must have a committed individual or team behind it.
How To Save A Packet On Website Development
Here's a list of 'off the rack' features you needn't pay to have your website custom developed.
5 Tips For B-To-B Search Marketing
More and more organisations are investing in paid search marketing, or pay-per-click advertising, as it is more commonly referred to. In Australia, because of the dominance of Google, paid search marketing is normally Google AdWords advertising.
Social Media Will Help Your Business
Have you noticed? This topic is currently the most written-about in the marketing profession. Social media marketing is a frontier whose horizon is still advancing. If you're not using it or still unsure of its efficacy, you're not alone. The case for harnessing social media grows stronger every week - literally by the millions of new users (watch)!
Blogging - The Essential Marketing Tool
You are reading a business style blog right now - but have you thought about creating one for your business?
Online Business And Networking Your Way To Recognition
The online business world is not unlike the rest of the world. People do business with people that they get to know. People do online business with people that they get to trust. People who have a successful online business venture will refer to people that they like.
Guide To Effective Email Marketing
How many email contacts does your business have? How is the list compiled? Is it segmented by category? Do you have a consistent email campaign going? What is its frequency? Is the content relevant to every recipient? Does your audience anticipate hearing from you regularly? Does your email program generate new business for your organization? If not, why not?
Tips For Using Social Media Websites
The explosion in popularity of social media websites has created many new ways to advertise your business, but it can be difficult working out how to take advantage. Here are a few tips to get you started.
Top 10 Benefits Of Online Marketing Vs Traditional Types of Advertising
An old school marketing tenet says that you have to spend money to make money. Sure, when putting up a new business or expanding an established one, you have to spend on additional capital as well as advertising. But in the current state of the economy, you have to think a lot before spending. So, when it comes to advertising in this technology-driven, but sagging economy, it is best to put your bet on online marketing rather than traditional advertising types of marketing.
Email Marketing
Given that people these days tend to spend more time in front of their computers than any other screen, email marketing definitely needs to be part of your marketing arsenal. Email marketing is the bunker-buster of online marketing, but it is often ignored and under utilised by smaller businesses.
Customer Complaints In A Web 2.0 World
No matter how hard you try and no matter how brilliant your service, at some point in your business life you will have customers that you have failed to satisfy. That is an inevitable fact of doing business.
Infusing Social Networks And Email Marketing
It's easy to get overwhelmed by all the social media opportunities out there. You're probably asking yourself - Where is the value in social media for me? Well, the answer is pretty simple - it's because almost everyone else is (including your current and future customers), so here's another way to establish credibility with them - use these tools to get big results!
How To Drive Sales In A Downturn With Email Marketing
Now is not the time to slow down. Instead, get ready to fully utilise the most effective tool in the box - email marketing.
Social Networking: The New Workplace Advantage
There is an interesting situation in the workplace these days, caused by social networking sites. Are you taking the time to learn about how this technology - and a lot of it free - is available to benefit your organisation?
Realistic eBusiness Fundamentals
The bulk of SMEs (unfortunately) are still years behind when it comes to adopting professional eBusiness tools and techniques. So here is an alternative list of eBusiness fundamentals SMEs need to get right - prior to attempting the latest tips and trends.
Social Networking For Businesses
Social networking - the phrase is everywhere these days! These new technologies have revolutionised the way we function in the 21st century. But what can they do for you and your business? A lot, actually.
Social Media Marketing
Social media marketing (SMM) is a rapidly expanding marketplace. As a small business owner, one of your greatest assets is your expertise, and SMM enables you to share that with people.
5 Ways To Get The Most From Your Business Blog
Business blogs have taken the limelight in providing businesses a chance to boost their productivity online. If you are thinking of creating a blog, read these tips to help you break through - and make your blog successful.
10 Simple Tech Tips For Anyone Who Trades Off Their Name
My name has always been one of my biggest assets. If you're in a profession where your name is of huge importance, consider the following tips to make sure you're getting the most out of it.
Meetings: Time Wasted Or Well Spent?
Productivity is essential to business success. It's time to break those bad habits and embrace a faster, easier and environmentally responsible way to manage our time and our business.
Is Blogging Good For Business?
If you have an existing website and are prepared to add something at least every week or two, then adding a blog to your site is probably a good idea.