Improving Your AdWords Quality Score
When using the Google AdWords program it’s critical to consider the keyword quality scores of your ads, as they may determine the success of your campaign.
Four Keys To Optimisation
Getting conflicting advice from consultants about search engine optimisation can be very off-putting. Try this four-step guide.
Checklist For The Launch Of Your New Website
Just unleashed your new website onto an unsuspecting public? This handy list will maximise your traffic and enquiries.
Internet Marketing Strategy: 5 Essential Secrets
Your Internet marketing strategy doesn't have to be complicated or expensive ... but it DOES have to be well thought out.
How To Build Loyal Customer Relationships Online
Money can't buy one of the most important things you need to promote your business: relationships. How do customer relationships drive your business? It's all about finding people who trust you and believe in your products or services.
Internet Sales Cycle Explained
Most new online business owners think that Internet marketing is their magic pill to making more money. I have news for you ... It's not magic. It's a process. But once you work that process, it can work like magic!
A World Wide Web Of Marketing Opportunities
Businesses need to analyse their online engagement and determine if they are maximising the opportunities afforded by the world wide web.
Want To Catch A Buzz Online?
You probably already know some good methods for getting a lot of traffic to your web site. In my opinion, Buzz marketing ranks at the top, and the best part is - it's Free! If you aren't using Buzz marketing, you are missing out on an avalanche of links, swarms of traffic, and yes - even fame and fortune!
Effective Search Engine Marketing
It is quite easy to bring hundreds or thousands of visitors to your website; you can simply purchase ads and write enticing copy and people start clicking to your site. It is an entirely different matter to convert these visitors into customers.
Search Engine Submission - 5 Mistakes To Avoid
Search engines are an effective way to bring targeted visitors to your website. With almost 75% of visitors use search engines to locate new websites, search engines are a prime channel to attract potential customers. However, for your search engine submission to be effective, it must be done right.
What Is SEO And Why Should I Care?
Search Engine Optimisation (SEO) is the process of altering a web site to increase the page rank in organic crawler-based search engines. So, what does that mean? Well, let's break it down into a few fast and easy steps!
How Search Engine Optimisation (SEO) Works
Being easily found using Google and other search engines can impact the success of your business. Search Engine Optimisation (SEO) is a way of increasing traffic to your website and ensuring your business ranks high in internet search results.
Mastering Google AdWords
Many people think that Google AdWords is simple: you create ads, your ads appear on Google (and content sites), and you attract customers to your website or affiliate link. It's not that simple. It is my goal in this article, to teach you to master this difficult task, so you can prevent making the same mistakes 99% of internet marketers make when they start out.
A New Approach To 'New' Media
Influence, sharpen and build your strategic planning process in the online environment.
11 Tips For Pay-Per-Click Success
This list details some very important points to keep in mind when creating or managing any pay-per-click campaign.
Search Optimisation - Are You Up To Speed?
Search Engine Optimisation (SEO) is all about improving how your site ranks in the natural/organic listings on a search results page. Getting an improved position with search results is important, because apparently more than 80% of all online transactions begin with a keyword search.
Does Your Website Sell?
I speak with a lot of business owners about marketing. When the topic turns to websites, a common conversation emerges. "A website? Yeah, we've got one of those" says the business owner. Tick... next question! But alarm bells sound in my mind. This website may be wasting sales opportunities.
SMEs Can Compete With The Big Players And Be No. 1 On Google
In the online world, size isn't a disadvantage, what counts is how well you can be found and how you present yourself.
Growing Your Business Online
How important is your company's website to its bottom line? It's no secret, we know that it's important, but how important? As the saying goes, you only get one chance to make a first impression. Improve the rate in which you convert visitors to customers on your site and improve your bottom line.
Click Fraud - Prevention Better Than Cure
In online advertising, click fraud is purposely clicking web site advertisments (whilst having no intention to buy from the cost-per-click (CPC) advertiser, for the purpose of debiting their accounts or increasing network partner/affiliate commission review. If you want to prevent your campaigns being subject to click fraud, you can employ these simple strategies to dramatically reduce the risk.
Danger - Website Linking
Did you know that website links can be very dangerous for both you and the operator of the linked website?
10 Secrets For Successful Internet Marketing
Recently, an Internet research group reported that there are now over 100 million web sites on the Internet. Things that used to work even a few years ago no longer work now. That's why I've decided to list these "secrets" for successfully marketing yourself on the Internet NOW.
Web Analytics And Usability
This article looks at how you can start approaching the use of your website statistics to add greater value to your organisation as a whole (which never hurts when you’re looking for budget).
7 Tips To Multiply Your Online Sales
The Internet is a great marketplace, yet your chances of success increase dramatically when you understand, and take advantage of, the unique opportunities the online arena offers.
How To Gain Optimum Value From Your Website
Welcome to the online world! Owning a website is one thing. However, keeping it looking fresh and professional is another. This guide has been developed to provide you with the basics of keeping your website looking great and remaining relevant to your customers and other stakeholders.
Is Your Web Site Optimised For Search Engines?
Use this checklist to see if your web site needs a tune-up for search engines.
Play Your Trumps
Always play your trumps. That's what my dear old Aunty used to say. "How the hell do you expect to win if you lead off suit?" Words usually followed by a sharp kick under the table to remind you not to do it again.
Sure she was talking about Eucre but she could well have been commenting on web sites. The logic is the same. If you don't play to your strengths you won't take many tricks. Why is it then that this principle is overlooked so often on the web?
Is Your Site A Rich Feast Or A Dogs Breakfast?
A good search engine strategy is a feast of multiple courses and a blend of numerous ingredients.
The Cooking And The Eating, The Proof Of The Pudding After All
In the article Is Your Site A Rich Feast Or A Dogs Breakfast? I discussed the ingredients of a good search engine strategy and encouraged you to be honest in your initial review and goal setting. Basically, to enter the metaphorical hall of mirrors and have a good hard look at yourself, your website and the organization. Hopefully this has now taken place and now suitably armed with this information we can start to cook.
Website Search Engine Optimisation – Tips For Maximising Online Success
Your business’ website success is determined by effective Search Engine Optimisation (SEO). SEO involves fine-tuning your website to achieve the highest possible position in the search results when a person searches for information using a search engine.
Link Building
Why conducting link-building campaigns are so important to website success.
Which Search Engine Strategy Is Right For Your Business?
The rate of change in the Internet, like any industry still in relative infancy, occurs at a rapid rate. The last 12 months has seen large alterations in the popularity of various search engines.
8 Methods For Marketing Your Website
Many website owners invest large sums of money into the development of their site. They ensure they avail themselves of all the latest technology, including Customer Relationship Management (CRM), ecommerce systems and integrating online and offline databases. Then, they sit back and wait for the money to roll in.